SEO Copywriter

Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida.

We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles.

If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role.

Naples, FL
• Hybrid / Remote options | Must live in Collier or Lee County

• Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
• Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
• Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.
• Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
• Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice.
• Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
• Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning.
• Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
• Participates in brainstorms and contributes unique, research-informed ideas.
• Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.
• Complies with all applicable laws, regulations, and organizational procedures

• Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity.
• Bounce rates decrease while qualified form fills and sales-ready leads increase.
• Our content library becomes smaller, sharper, and more aligned with our positioning.
• Sales teams feel that digital leads “sound like” our ideal prospect before the first call.

• 2+ years of experience in SEO copywriting, content strategy, or a similar role.
• Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
• Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
• Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
• Excellent oral and written communication skills in the English language required.
• Proficient with MS Office (Word, Excel, Outlook).
• Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
• Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
• Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums.
• Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.
• Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.
• Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the…