Product Marketing Associate – Imaging, Resection

Responsibilities

• Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the Product Management team
• Lead a monthly review of progress and updates for the Product Management team.
• Meet regularly with Mar Comm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
• Work with HCP consultants to develop promotional ideas, review materials, and support educational presentations to include key products and techniques
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Ability to work with cadavers in a lab setting
• Work closely with the Imaging & Resection project coordinator to effectively move assets through the review and approval process in the MRM system
• Travel for training, meetings, and trade shows may be required up to 25%

• Bachelor’s degree required; preferably in business or marketing
• Master’s degree preferred
• Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
• Product Marketing Associate level requires a Bachelor's degree.
• Orthopedic experience preferred.
• Understanding of all functions involved in development, production, and marketing of product is preferred.
• Knowledge and Skill Requirements/Specialized Courses and/or Training:
  Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
• Excellent public speaking and presentation skills are required.
• Proven success in developing and executing promotional campaigns for product launches.
• Ability to develop strategic marketing plans.