Strategic Product Marketing Manager, Medical Devices

• Work closely with the Product Marketing Manager and product team leadership to develop and manage promotional planning and execution for products and brands at Arthrex.

• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.

• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.

• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.

• Annually present marketing plans to the leadership team and the Product Management (PM) team.

• Lead a monthly review of progress and updates for the PM team.

• Meet regularly with Mar Comm leadership to discuss priorities and timelines for product promotional assets and campaigns.

• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines.

• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.

• Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques.

• Establish and review marketing analytics to support messaging, product focus, and promotional planning.

• Ability to work with cadavers in a lab setting.

• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.

• Work closely with the team’s project coordinator to effectively move assets through the review and approval process in the MRM system.

Requirements

• Bachelor’s degree required; preferably in business, marketing, engineering or clinical.
• 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
• Experience with orthopedic medical devices is preferred.
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
• Excellent public speaking and presentation skills are required.
• Proven success in developing and executing promotional campaigns for product launches.
• Ability to develop strategic marketing plans.

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Hard Skills

• marketing plans
• promotional planning
• market analysis
• competitive analysis
• digital strategy
• sales tool development
• promotional launch plans
• marketing analytics
• product management
• orthopedic medical devices

Soft Skills

• excellent listening skills
• written communication skills
• oral communication skills
• public speaking
• presentation skills
• coordination
• creative direction
• collaboration
• feedback gathering
• strategic planning

Certifications & Qualifications

• Bachelor’s degree
• Master’s degree