Admissions & Marketing Coordinator

About Naples Classical Academy:

Naples Classical Academy (NCA) is a tuition-free public charter classical school and a Hillsdale College Member School.

NCA’s mission is to train the minds and improve the hearts of students through a classical, content-rich curriculum that emphasizes virtuous living, traditional learning, and civic responsibility.

The Admissions and Marketing Coordinator (AMC) is a salaried, exempt position with a 12-month work schedule. The AMC reports to the School Operations/Business Manager and works collaboratively with school leadership, faculty, staff, families, community partners, and vendors to support the school’s enrollment, communications, marketing, and community engagement objectives.

The Admissions and Marketing Coordinator is responsible for coordinating the school’s marketing, admissions, enrollment, communications, community relations, and event initiatives. The AMC serves as an ambassador for Naples Classical Academy and is responsible for communicating the school’s mission, educational philosophy, and distinctive classical program clearly and effectively to prospective families, current families, and community stakeholders.

• Coordinate and implement marketing initiatives, including advertising, media relations, public relations, community relations, brand management, and outreach programs.
• Work closely with the school leadership team to establish enrollment and lead-generation goals and develop strategies to support the school’s enrollment objectives.
• Implement the enrollment plan to cultivate and sustain a strong pipeline of prospective families and support the long-term health of the enrollment process.
• Cultivate positive relationships with community members, organizations, businesses, and other potential school partners.
• Represent NCA in the community by visiting Realtor offices, new residential communities, businesses, community centers, preschools, churches, parent groups, and other appropriate locations to promote the school and generate prospective family leads.
• Plan, promote, and conduct parent information meetings, school tours, and presentations about NCA for prospective families and community groups.
• Build NCA’s visibility and presence in the community by participating in parades, competitions, community events, and other appropriate outreach opportunities.

• Serve as a primary point of contact for prospective families throughout the admissions and enrollment process.
• Guide prospective families through the enrollment process and provide timely, accurate, and welcoming communication through onboarding.
• Develop and maintain relationships with prospective families and follow up consistently with leads, inquiries, tours, applications, and enrollment activities.
• Track enrollment-related activities and provide accurate and relevant updates to school leadership.
• Collaborate with school leadership to identify opportunities to improve the prospective-family experience and strengthen enrollment efforts.

• Manage and coordinate regular updates to the school website, including the event calendar, teacher pages, news, announcements, and other relevant content.
• Coordinate and publish weekly school newsletters and other timely communications regarding school events and activities.
• Create, schedule, and publish regular social media content that accurately reflects NCA’s mission, culture, programs, and activities.
• Manage the school’s social media channels and maintain consistent branding and messaging across platforms.
• Ensure external communications consistently reflect the school’s mission, values, and educational philosophy.