Sales Specialist - Pool Construction

The Sales Specialist is fully accountable for sales performance, revenue forecasting, gross margin protection, and sales team execution for a high‑end commercial and residential pool construction company serving the Naples and Southwest Florida market.

This role is designed to operate independently. The Sales Specialist owns the entire sales function—from lead management and pricing discipline to contract execution and clean handoff to operations.

• Deliver predictable monthly and quarterly revenue
• Maintain company gross margin targets
• Build and manage a high-performing sales team

• Own monthly, quarterly, and annual sales targets
• Maintain a rolling 90‑day and 6‑month sales forecast
• Ensure sufficient pipeline coverage to support revenue goals
• Report weekly on revenue, pipeline health, close rates, and margins

• Establish, document, and enforce standardized sales procedures
• Oversee lead response standards, qualification criteria, and follow‑up protocols
• Ensure proposals, pricing, and contracts meet company standards
• Maintain consistency across all customer‑facing sales interactions
• Review and approve all deals prior to contract execution
• Ensure projects meet or exceed minimum margin thresholds
• Approve pricing within established authority limits
• Escalate only true exception cases to ownership
• Validate all selections, scope details, and exclusions prior to signing

• Enforce 100% CRM usage and data accuracy
• Track and report key performance indicators, including:
• Lead response time
• Close rate
• Gross margin
• Days from lead to contract
• Sales‑caused change orders
• Provide concise, actionable reporting to ownership

• Own and approve the sales‑to‑operations handoff process
• Ensure all contracts include complete scopes, selections, timelines, and expectations
• Confirm deposit collection and documentation accuracy
• Prevent downstream issues caused by incomplete or unclear sales information

The Sales Specialist has authority to:

• Price projects within approved margin parameters
• Approve discounts above minimum margin thresholds
• Assign leads and manage territories
• Enforce compliance with all sales policies and procedures

Owner approval is required only for margin exceptions or non‑standard contractual terms.

Monthly Revenue/As established annually

Close Rate/45–50%

• 5+ years of sales leadership experience (construction, home services, or luxury sales preferred)
• Proven success managing high‑ticket sales teams
• Strong understanding of pricing, margin management, and long sales cycles
• Experience with CRM systems and sales reporting
• Excellent leadership, communication, and organizational skills
• Ability to operate independently and make sound decisions
• Base Salary: $24,000 per year
• Commission: 2% of total team gross profit (tied to revenue, margin, and execution)
• Paid time off and holidays
• Tools, technology, and support to operate independently

• Pricing and margin discipline is consistently enforced
• Sales forecasts are accurate and predictable
• Projects transition smoothly into construction