Business Development Sales Engineer

Job Title:

Business Development Engineer

Department:
Sales/Business Development

Reports To:

Director of Sales

Employment Type:

Full Time | Shift: Day

Location:

Naples, FL | FLSA Status:
Exempt

Pelican Wire, a leading custom wire and cable manufacturer, is seeking a technically savvy, growth‑oriented Business Development Engineer to drive profitable growth through new business development and strategic expansion within existing accounts. This role blends technical expertise, consultative selling, and business development to identify opportunities, solve customer challenges, and position Pelican as a trusted manufacturing and engineering partner.

This is not a transactional sales role.

You’ll act as a technical problem solver and growth partner, working directly with customers to understand applications, uncover unmet needs, and deliver engineered wire and cable solutions that drive long‑term value—for customers and for Pelican’s employee‑owners.

In this role, you won’t just sell products. You will shape solutions, influence design decisions, and build strategic partnerships that fuel sustainable, profitable growth.

You’ll also serve as the voice of the customer internally, translating market insights and technical challenges into opportunities for innovation, process improvement, and business expansion.

Business Development & Revenue Growth

• Identify, develop, and secure new business opportunities with prospective customers across target industries and strategic markets.
• Expand revenue within existing accounts through consultative selling, strategic relationship development, and identification of new applications or programs.
• Build and manage a strong, qualified pipeline through prospecting, networking, referrals, trade shows, and customer visits.
• Develop account growth strategies that support long‑term revenue, margin expansion, and market diversification.
• Maintain regular customer contact through visits, calls, virtual meetings, and business reviews to strengthen partnerships and uncover opportunities.
• Travel regularly (25–50%) to support customer development, technical sales efforts, and strategic account management.

Technical Sales & Customer Partnership

• Align Pelican’s manufacturing capabilities with customer applications, specifications, and business objectives.
• Lead technical discovery conversations by asking thoughtful questions that uncover customer requirements, risks, pain points, and future opportunities.
• Analyze customer drawings, specifications, and application requirements to develop accurate, competitive, and technically sound solutions.
• Prepare quotations, technical proposals, and specification packages for moderately complex projects.
• Develop and deliver technical presentations, product demonstrations, and customer education sessions that communicate Pelican’s capabilities, solutions, and future opportunities.
• Build customer confidence by proactively addressing technical, commercial, and operational concerns throughout the sales cycle.
• Support quote‑to‑order transfer to ensure technical accuracy, customer alignment, and successful operational execution.
• Maintain knowledge of industry standards, certifications, competitive technologies, and emerging market trends.

Strategic Collaboration & Voice of Customer

• Partner cross‑functionally with engineering, operations, quality, supply chain, and marketing teams to ensure successful customer solutions and execution.
• Serve as a technical liaison between customers, suppliers, and internal teams.
• Capture and communicate voice‑of‑customer insights to support product enhancements, innovation opportunities, and strategic growth initiatives.
• Collaborate with internal teams to improve customer responsiveness, technical offerings, and market competitiveness.
• Support process improvement, product development, and best practice initiatives that strengthen Pelican’s value proposition.
• Contribute to documentation, standardization, and knowledge‑sharing efforts that improve scalability and execution discipline.

• Bachelor’s degree in Engineering, Technical Sales, Business, or related technical field required.
• 3+ years of experience…