Marketing Manager

Critical Process Filtration (CPF), a TCPA Company, is a leading manufacturer of high-quality filtration solutions serving the pharmaceutical, electronics, process water, and gas filtration markets. For more than 25 years, CPF has designed and manufactured advanced filtration products and proprietary equipment with the goal of becoming a premier provider of process filtration solutions.

Our ISO 9001–certified manufacturing facility in Nashua, New Hampshire assembles and packages all products in a controlled clean-room environment. CPF cartridge, capsule, and laboratory products are trusted by leading organizations across the life sciences, food and beverage, healthcare, water purification, and technology industries. We are seeking dedicated professionals to join our growing team.

Our comprehensive benefits package includes Paid Time Off (PTO), Medical, Dental, 401(k), Life Insurance, and other voluntary benefit options.

The Marketing Manager leads the development and execution of strategic marketing initiatives that drive revenue growth, brand positioning, and market expansion. This role oversees digital marketing, demand generation, brand management, and marketing operations while providing leadership and direction to the marketing function in alignment with corporate objectives.

• Develop and execute integrated marketing strategies aligned with corporate growth objectives.
• Manage the marketing budget to maximize ROI and resource allocation.
• Lead product marketing initiatives for both existing and new product lines.
• Oversee the creation and execution of marketing campaigns across digital, print, trade shows, and direct channels.
• Strengthen brand positioning and increase market penetration across target industries.
• Develop and implement SEO strategies to increase organic visibility and inbound lead generation.
• Conduct keyword research, competitive analysis, and content planning to identify growth opportunities.
• Optimize website structure, technical SEO elements, and on-page content to improve rankings and user experience.
• Create and optimize landing pages, CTAs, and conversion pathways to maximize lead capture.
• Monitor performance metrics and adjust strategies to improve traffic, engagement, and conversions.
• Evaluate and enhance user journeys from initial engagement through conversion.
• Lead A/B testing initiatives to improve conversion rates and campaign effectiveness.
• Ensure mobile responsiveness, accessibility, and accurate tracking implementation (GA4, Tag Manager).

• Develop targeted email campaigns and automated nurture workflows to support lead development and customer engagement.
• Segment audiences and implement lead scoring methodologies to improve sales alignment.
• Analyze campaign performance and continuously optimize engagement and deliverability.

• Maintain and evolve brand messaging, voice, and visual identity across all channels.
• Oversee content strategy and calendar to ensure consistency, technical accuracy, and value-driven communication.
• Support industry events, trade shows, webinars, and thought leadership initiatives; evaluate ROI and impact.
• Ensure brand consistency across all product lines and marketing materials.

• Define and monitor KPIs including lead generation, MQLs, SQLs, conversion rates, and campaign performance.
• Deliver actionable performance reports and strategic insights to senior leadership.
• Identify scalable growth opportunities and prioritize high-impact marketing initiatives.
• Oversee and optimize the marketing technology stack including CRM, automation platforms, CMS, and analytics tools.

• Partner with Sales and cross-functional teams to align marketing strategies with revenue objectives.
• Establish processes to improve marketing efficiency, effectiveness, and accountability.
• Recruit, develop, and lead marketing personnel; provide coaching, performance management, and professional development.
• Manage project timelines, external vendors, and departmental workflows.
• Ensure compliance with company policies and applicable regulations.
• Perfor…