Senior Growth Operator; DPA & Catalog

Senior Performance Marketing Manager

Genus AI is the operating layer for AI-native commerce. We help leading DTC brands turn their product catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels. This is not traditional media buying. This is catalog-driven growth  work with brands spending $50K–$1M+ per month — where DPA is not a tactic, it is the system.

We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems. You will own a portfolio of high-growth DTC brands and be responsible for:

• Turning product catalogs into scalable acquisition engines
• Structuring DPA systems that drive consistent ROAS
• Connecting feed logic, creative systems, and campaign performance

This is not a creative-first role. This is a performance + infrastructure role. You are not optimizing ads. You are designing the system that makes ads work.

You think in:

• product sets
• feed rules
• catalog transformations - not individual ads

You own:

• $50K–$500K+/month in ad spend across 10+ brands
• Drive core metrics: ROAS, CPA, CTR, contribution margin
• Analyze performance at the product, creative system, and audience level
• Identify scaling opportunities and inefficiencies quickly

You operate like: a performance marketer with a data scientist mindset.

You build and iterate:

• campaign architectures (CBO / ASC / DPA frameworks)
• structured testing systems (not random iteration)
• catalog → creative → audience → performance loop
• improve signal quality and learning phase stability

This is about systems that scale, not tactics that spike.

You lead:

• performance conversations with senior stakeholders
• translate data into clear growth strategy
• proactively identify revenue opportunities
• act as a trusted operator, not just a service provider

You mentor:

• junior team members (creative + performance)
• help define best practices for catalog-driven advertising
• contribute to internal playbooks and frameworks
• work closely with product and engineering to improve platform capabilities