Dir, IT Marketing Systems

Overview

The Director, IT – Marketing Technology (Mar Tech) is responsible for defining, delivering, and operating Tractor Supply Company’s end-to-end marketing technology ecosystem. This role owns the technology vision, architecture, and execution across customer data, personalization, loyalty, campaigns, content, paid media, and digital growth platforms. This leader partners closely with Marketing, Digital, Data, and Analytics teams to enable customer-centric, data-driven, and AI-powered experiences  role is accountable for platform stability, security, governance, performance, and innovation while ensuring strong alignment with enterprise technology strategy and business outcomes.

• Define and execute the enterprise Mar Tech vision and roadmap, aligning with business objectives across brand, performance marketing, loyalty, and customer experience.
• Lead the evolution of the Mar Tech stack, including CDP, campaign management, personalization, content, loyalty programs, ad tech, and digital optimization platforms.
• Partner with Marketing and Digital leadership to translate business strategies into scalable, secure, and future-ready technology solutions.
• Direct the design, development, integration, and support of core marketing platforms, including Customer data platform and identity resolution, Loyalty and rewards platform, AdTech and Media activation, Campaign management and Orchestration, AdTech and Media activation platform.
• Establish and enforce data governance, data quality, consent management, and privacy standards across marketing technologies, partnering with Data, Analytics, and Security teams to ensure regulatory compliance. Enable trusted, actionable customer data to support analytics, attribution, and AI/ML-driven marketing use cases.
• Lead the adoption of AI and machine learning capabilities across marketing use cases, including predictive modeling and propensity scoring, next-best-action and real-time personalization, marketing optimization and attribution, and the application of generative AI to create and enhance content, offers, and customer insights.
• Lead and develop managers, architects, engineers, and delivery teams responsible for Mar Tech platforms.
• Ensure high availability, performance, scalability, and security of all Mar Tech systems.
• Own Mar Tech budgets, forecasting, and investment prioritization while leading vendor strategy, selection, and performance management to ensure value, scalability, and accountability.
• Negotiate contracts and manage external partners to ensure solutions are delivered on time, within budget, and aligned to business objectives.
• Act as a trusted technology advisor to Marketing, Digital, Merchandising, Loyalty, and Analytics leaders, ensuring clear and proactive communication on platform health, roadmap progress, risks, and opportunities. Collaborate closely with Enterprise Architecture and IT leadership to ensure alignment with enterprise technology standards and strategic direction.

Experience:

Possess 10+ years of IT experience with significant leadership experience across Marketing Technology, digital platforms, or customer data ecosystems, including a proven track record of managing and developing IT leaders and cross-functional teams.

Education:

Bachelor’s degree in computer science, Management Information Systems, or related technical field is preferred. Any suitable combination of education and experience will be considered.

Professional

Certifications:

None

• Deep expertise in Mar Tech platforms, including CDP, campaign management, personalization, loyalty, content, and ad tech.
• Strong understanding of data architecture, data governance, identity resolution, and privacy-by-design principles.
• Experience enabling SEO, AEO, and GEO strategies through technology platforms.
• Demonstrated success leveraging AI/ML in marketing, analytics, or customer experience use cases.
• Strong background in enterprise architecture, integration patterns, and cloud-based platforms.
• Financial acumen with experience managing large technology budgets

• Normal office working conditions