Senior Principal Product Manager, Advertising Technology

As a Senior Principal Product Manager, Advertising Technology, you will lead the conception, design, and evolution of disruptive advertising technology solutions, including next‑generation capabilities powered by Generative AI. This leader will drive innovation across the advertising ecosystem—serving both the demand‑side (agencies and advertisers) and supply‑side (publishers and platforms)—with a focus on unlocking efficiency, personalization, optimization, and measurable value.

You will be responsible for setting the strategic product vision for a modern AI‑driven advertising platform, identifying disruptive opportunities within the AdTech ecosystem, partnering with engineering teams to lead the specification and delivery of robust product capabilities, and engaging directly with agencies, advertisers, publishers, and partners to validate product direction, gather insights, and drive adoption. The ideal candidate thrives at the intersection of advanced technology, market transformation, and customer‑centric product strategy.

• Define and evangelize a multi‑year product vision for a modern, AI‑driven advertising platform spanning activation, optimization, measurement, and yield.
• Identify disruptive opportunities and white‑space areas within the AdTech ecosystem, particularly where Generative AI can transform workflows, targeting, creative, or monetization.
• Maintain a deep understanding of industry dynamics, competitive landscapes, and emerging technologies to ensure long‑term platform differentiation.

• Lead the conception, specification, and delivery of breakthrough product capabilities in areas including Dynamic Creative Optimization (DCO), Hyper‑targeting and personalization, End‑to‑end workflow automation and orchestration, advanced campaign analytics and numerous others.
• Translate complex customer challenges and market gaps into clear product requirements, user journeys, and architectural guidelines.
• Partner with engineering and AI research teams to design intelligent solutions—including foundation‑model‑powered features, agent workflows, predictive systems, and automated optimization engines.

• Drive the integration of AI across the platform from infrastructure to application layers, including content generation, decisioning models, planning tools, and optimization logic.
• Collaborate with AI engineering and research teams to evaluate model performance, experiment results, and production impacts to ensure reliability, transparency, and governance.
• Define frameworks for responsible AI use in advertising contexts, ensuring compliance, brand safety, and ethical model application.

• Engage directly with agencies, advertisers, publishers, and partners to validate product direction, gather insights, and drive adoption.
• Work cross‑functionally with sales, marketing, operations, and analytics teams to ensure product success, go‑to‑market readiness, and measurable business outcomes.
• Represent the product vision at executive checkpoints, industry forums, and strategic customer engagements.

• Develop detailed roadmaps grounded in user value, technical feasibility, and business impact.
• Prioritize initiatives using data, insights, and product‑market fit considerations—balancing incremental improvements with bold innovation bets.
• Drive execution excellence through clear requirements, PRDs, KPIs, and ongoing product analysis.

• 10+ years of product management experience, with at least 7+ in AdTech, Mar Tech, programmatic advertising, data platforms, or related domains.
• Proven track record delivering complex platform products at scale, ideally across both demand‑side and supply‑side environments.
• Deep understanding of video‑based advertising technology including programmatic buying, real‑time bidding (RTB), audience targeting, identity, measurement, supply monetization, and creative technologies.
• Direct experience building advertising solutions intended for consumer video platforms (eg broadcast/cable television, FAST channels, live streaming, AVOD, etc).
• Hands‑on experience with AI/ML‑powered product development—preferably including Generative AI / LLM‑based solutions, and preferably in an advertising solution context.
• Exceptional ability to synthesize complexity into clear strategy, product architecture, and actionable specifications.