Senior Marketing Operations Specialist

THE ROLE

If you love turning complex data into clear insights, have a sharp eye for data quality, and get excited about building reports that actually change how people make decisions, keep reading. As a Senior Marketing Operations Specialist at Ncontracts, you’ll be the go‑to person for Salesforce reporting, dashboards, and data integrity across the marketing and revenue teams.

This role sits within the Marketing Operations team and is focused on translating pipeline, lead, and campaign data into intelligence that the marketing and revenue teams can actually use. You’ll own the full reporting lifecycle in Salesforce, from keeping data clean and leads moving through the right stages, to building dashboards and attribution analysis that help leadership make better decisions. We’re looking for someone with 3 to 5 years of hands‑on Salesforce experience who cares about data accuracy and knows how to connect what marketing is doing to what’s happening in the pipeline.

• Build and maintain the Salesforce dashboards and reports the team relies on daily, covering pipeline health, funnel stage progression, lead source performance, and campaign attribution

• Own account‑level dashboards that show how we’re engaging with target accounts, how deep our penetration is, and where ABM is influencing pipeline

• Produce and deliver recurring marketing performance reports that cover campaign attribution, lead source ROI, and how marketing touches are influencing deals across the funnel

• Work closely with campaign and ABM teams when new programs launch to make sure tracking and attribution are set up correctly in Salesforce from day one

• Pull ad hoc reports and data cuts when leadership or stakeholders need answers fast

• Spot gaps in what we’re measuring and take the initiative to build views that give the team better visibility into what marketing is contributing to pipeline

• Run regular data quality audits in Salesforce to make sure contact, account, and opportunity records are complete and accurate enough to trust

• Track down and fix duplicate records, orphaned contacts, and data integrity issues before they start showing up in reports

• Keep data governance standards in place across field usage, picklist values, and record ownership so the database stays consistent as the team grows

• Contribute to database standardization and enrichment efforts, including firmographic and technographic data programs that keep our records sharp

• Keep an eye on the Hub Spot-to‑Salesforce sync and jump in quickly when data flow failures start affecting lead and contact records

• Manage lead creation, validation, and status workflows in Salesforce so every lead is tracked accurately through its lifecycle

• Watch lead routing rules and assignment logic for problems and resolve issues when leads aren’t getting to the right people

• Check that leads are complete and meet qualification criteria before they move from marketing to sales

• When new lead sources or campaign types come online, make sure they’re set up correctly in Salesforce with proper tagging and attribution from the start

• Keep documentation current for reporting processes, data standards, and operational workflows so the team always has a reliable reference

• Own QA and testing for new Salesforce workflows, validation rules, and system updates before anything goes into production

• Own monitoring across the marketing tech stack integrations and stay on top of data flow issues before they affect reporting accuracy

• 3 to 5 years in marketing operations, sales operations, revenue operations, or another role where you were deep in CRM data on a daily basis

• Real Salesforce proficiency, meaning you’ve built custom report types, cross‑object reports, and dynamic dashboards and know your way around leads, contacts, accounts, and opportunities

• Solid understanding of B2B lead management, including lifecycle stages, lead routing, MQL/SQL definitions, and what a good marketing‑to‑sales handoff looks like

• Experience actually owning data quality, not just…