Marketing Architect

Architect – IT Solutions (Marketing Technology) Position Overview

We are looking for an experienced IT Solutions Architect specializing in Marketing Technology (Mar Tech) to lead the design, planning, and evolution of technology solutions that support marketing and customer engagement initiatives. This role will partner with business and technology teams to ensure scalable, secure, and integrated solutions that align with organizational goals.

• Develop and maintain technology roadmaps for marketing platforms and related applications.
• Collaborate with business stakeholders to understand requirements and translate them into scalable technical solutions.
• Identify opportunities to improve existing systems, integrations, and business processes.
• Provide technical leadership throughout the solution lifecycle, from design through implementation.
• Prepare architecture and design documentation to support development teams and project delivery.
• Ensure solutions comply with enterprise architecture, security, and performance standards.
• Evaluate emerging technologies and recommend new tools or platforms that enhance business capabilities.
• Design and oversee integrations across marketing, ecommerce, CRM, analytics, and customer engagement platforms.
• Maintain architecture documentation, standards, and best practices for the Mar Tech ecosystem.
• Assess solution alternatives and recommend the most effective technical approach to stakeholders.

• Minimum of 6 years of experience in Information Technology with a strong focus on Marketing Technology (Mar Tech).
• Bachelor's degree in Computer Science, Information Systems, or a related discipline is preferred. Equivalent experience will also be considered.

• Experience working with Customer Data Platforms (CDPs), CRM solutions, marketing automation platforms, or personalization technologies.
• Knowledge of integrating ecommerce, loyalty, analytics, and customer engagement platforms.
• Understanding of omnichannel customer experiences and customer journey orchestration.
• Experience supporting retail, ecommerce, or other customer-facing digital environments.
• Strong understanding of enterprise architecture principles, system integration, and API-based solutions.
• Familiarity with Service-Oriented Architecture (SOA) and object-oriented design principles.
• Ability to analyze business requirements and translate them into effective technical solutions.
• Experience evaluating new technologies and recommending architectural improvements.
• Strong documentation, communication, and stakeholder management skills.
• Ability to estimate solution effort, evaluate technical alternatives, and assess business impact.