Web Marketing Manager

• Drive continuous improvements to CMS architecture, website performance, accessibility, mobile responsiveness, and overall digital experience.
• Partner with business stakeholders and technical teams to define and prioritize website enhancements and new functionality.
• Collaborate with Digital SMEs to ensure integrations with CRM, marketing automation, analytics, and other enterprise marketing technologies.
• Evaluate emerging web technologies and recommend solutions that improve scalability, security, performance, and customer experience.
• Lead website information architecture and content strategy with Marketing stakeholders.
• Establish governance processes for consistent navigation, messaging, visual identity, and content quality across web properties.
• Develop and maintain web publishing standards, CMS workflows, content lifecycle management, and editorial governance.
• Ensure website content is accurate, compliant, aligned with brand guidelines, and meets regulatory requirements.
• Monitor website performance and user behavior using analytics platforms to identify optimization opportunities.
• Lead UX research, usability testing, A/B testing, and conversion rate optimization initiatives.
• Develop and execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies.
• Partner with Analytics and Paid Media teams to measure performance, identify growth opportunities, and optimize user journeys.
• Establish KPIs and report website health, traffic, engagement, conversion performance, and optimization results.
• Manage day-to-day website operations, including content publishing, landing page development, functionality enhancements, bug resolution, compliance updates, CMS administration, and release planning.
• Coordinate end-to-end web initiatives from intake through launch with cross-functional teams.
• Define project scope, timelines, priorities, milestones, resource plans, and risk mitigation strategies with the Digital Delivery leader.
• Partner with web development resources to deliver projects on time, within budget, and to quality standards.
• Maintain website documentation, governance processes, release notes, and best practices.

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related field.
• 5+ years of experience managing enterprise websites, digital marketing programs, or web product initiatives.
• 3+ years of experience leading web development and web design teams or an external agency to execute web products.
• Experience managing CMS platforms such as Adobe Experience Manager (AEM), Sitecore, Word Press, or similar enterprise CMS platforms.
• Working knowledge of HTML, CSS, JavaScript, SEO best practices, and web accessibility standards.
• Experience using web analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, or similar.
• Experience managing cross-functional digital projects involving marketing, IT, creative, and customer service teams.
• Fluency with project management systems such as Jira, , or Asana.
• Strong organizational and project management skills with ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder management skills.
• Preferred: understanding of lead routing from a multi-channel marketing approach.
• Preferred: ability to manage time effectively and balance multiple projects while navigating changing priorities.
• Preferred: resourcefulness in solving problems with limited resources.
• Preferred: proactive problem-solving with a positive attitude under pressure and conflicting priorities.

Demonstrates expertise in managing enterprise websites and digital marketing programs, with a strong focus on CMS platforms, web analytics, and SEO strategies. Proven ability to lead cross-functional teams and drive continuous improvements in website performance and user experience.

• CMS Management
• Web Analytics
• SEO Strategy Development
• Project Management
• User Experience Optimization

• HTML
• CSS
• Java Script
• SEO Best Practices
• Web Accessibility Standards
• Adobe Experience Manager (AEM)
• Sitecore
• Word Press
• Google Analytics 4 (GA4)
• Content Lifecycle Management

• Strong Organizational Skills
• Excellent Communication
• Stakeholder Management
• Proactive Problem-Solving
• Resourcefulness

• Digital Marketing
• Website Performance
• Content Strategy
• Governance Processes
• Cross-Functional Collaboration

• Jira
• Asana
• Adobe Analytics
• Marketing Automation Tools