Sr. Manager, Digital Experience & MarTech Operations

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work.

Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit

Lead the intersection of Digital Experience, Mar Tech, Customer Data, and Demand Generation for LP's B2B2C growth strategy. The Sr. Manager, Digital Experience & Technologies is responsible for advancing LP's digital ecosystem, customer journey capabilities, marketing technology platforms, customer data activation, and demand generation programs that drive engagement, conversion, loyalty, and revenue growth across homeowner, contractor, dealer, distributor, builder, and internal audiences.

Reporting to the Director of Marketing Performance & Digital Operations/Experience, this role serves as the primary business owner for digital experience optimization, customer journey orchestration, marketing technology platforms, customer data activation, lead management processes, and performance measurement. The position partners closely with Marketing, Sales, IT, Customer Experience, Product Management, and strategic agency partners to deliver measurable business outcomes. This leader will drive digital transformation initiatives that improve customer engagement, accelerate sales cycles, strengthen channel activation, increase operational efficiency, and support LP's long-term growth objectives.

Lead the design, optimization, and measurement of digital experiences that guide customers through awareness, consideration, evaluation, and conversion.

• Own end-to-end customer journey mapping and orchestration across B2B and B2C audiences.
• Identify friction points and opportunities to improve engagement, conversion, and customer satisfaction.
• Lead implementation and optimization of self-guided digital experiences.
• Apply UI/UX design principles, user research, workflows, and information architecture to improve usability, navigation, findability, and task completion across digital experiences.
• Drive digital experience enhancements across websites, landing pages, content experiences, and conversion pathways.
• Partner with Sales, Product, Customer Experience, and Marketing teams to align digital experiences with customer needs and business objectives.

Lead the evolution of LP's marketing technology ecosystem and customer data strategy to support personalization, automation, measurement, and business growth.

• Own the Mar Tech roadmap and platform strategy.
• Partner with IT and strategic agency partners to align platform investments and integrations.
• Manage CRM, customer data, audience segmentation, marketing automation, and analytics capabilities.
• Establish governance, measurement frameworks, and reporting standards.
• Design and manage marketing taxonomies and metadata standards across media, campaigns, content, asset libraries, reusable components, product catalogs, and related structures to improve governance, reporting, reuse, and personalization.
• Partner with IT, Legal, Privacy, Security, and business stakeholders to establish governance for data privacy, security, access, compliance, and responsible use of…