Analyst, Business Intelligence and Performance Measurement

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada.

If you’d like to be a part of this team—and part of the NFB’s incredible legacy,we’d love to hear from you.

SUMMARY OF DUTIES

Supports the Business Intelligence Unit (BIU) by collecting, validating, integrating, analyzing and reporting on organizational, operational, audience and performance data from a variety of sources. Develops and maintains reports, dashboards and business-intelligence tools that support organizational reporting, performance measurement and KPI monitoring. Analyzes website traffic, user behaviour, audience acquisition, content performance and engagement trends, and prepares data-driven insights, indicators, summaries, analyses and reporting products that support performance measurement, audience understanding, organizational performance and planning.

MAIN

RESPONSIBILITIES

• Develops, maintains and continuously improves business-intelligence reports, dashboards, analytical tools and performance-measurement products.
• Collects, validates, analyzes and interprets organizational, operational, audience and performance data from multiple sources, identifying trends, variances and results across various business areas.
• Monitors and reports on trends, results and key performance measures across the organization.
• Produces regular, ad hoc and official reports, analyses and performance summaries for management and internal stakeholders.
• Ensures business-intelligence data, reports and reporting methodologies are documented, accurate, consistent and reliable.
• Identifies opportunities to improve reporting, data-visualization and BI tools.
• Monitors and analyzes performance across NFB digital platforms, social media, third-party platforms and other audience‑engagement channels.
• Uses web analytics and other reporting tools to assess traffic, audience acquisition, user behaviour, content performance and engagement trends.
• Supports digital‑measurement and tracking requirements, including tagging standards and data‑collection protocols, to enable reliable performance reporting.
• Provides research, analysis and data‑driven insights on audience, content, campaign, distribution and engagement performance, identifying trends, patterns, issues and areas requiring further investigation.
• Supports reporting across audience, revenue, customer, market, distribution, production and other organizational‑performance areas.
• Monitors data quality and identifies opportunities to improve data integrity, consistency and reliability across reporting systems and data sources.
• Documents data definitions, methodologies, issues and resolutions to ensure transparency, traceability and efficient use of data.
• Identifies, investigates and resolves data‑quality issues, and contributes to the implementation and continuous improvement of data‑quality standards, governance practices and reporting processes.

REQUIRED TRAINING, KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in Business Administration, Data Analytics, Information Management or related field;
• Minimum of five (5) years’ experience in data analysis, business intelligence, reporting, marketing analytics, digital‑media analytics or data management;
• Experience developing reports and dashboards using BI tools such as Power BI or equivalent;
• Strong working knowledge of Google Analytics, including the ability to retrieve, interpret and explain…