Director of Sales Training

Director of Sales Training

(Fire Protection – Service & Inspections)

Location: Nashville, TN or Tracy, CA (preferred)
Travel required to various Guardian Family Company locations

Guardian Fire Services is a rapidly growing company dedicated to safeguarding lives and property. As we continue to expand, we’re committed to creating a supportive, inclusive, and innovative workplace where talent thrives. Guardian Fire Services is seeking an experienced Regional Sales Manager (East Coast) with extensive expertise in fire sprinkler and fire alarm service and inspections. This role combines coaching and training junior reps, managing regional sales performance, and leading national account execution for clients with multi-location footprints.

As we continue to scale, we are investing in building a disciplined, high-performing sales organization across all Guardian Family Companies.

The Director of Sales Training will lead the development and execution of Guardian’s national sales training strategy.

This role is responsible for creating consistent sales standards, improving performance across regions, and elevating technical and strategic competency within our service and inspections sales teams.

You will work directly with executive leadership to build a structured, scalable sales training program that drives measurable growth.

• Develop and lead Guardian’s national sales training program
• Create structured onboarding for new sales reps
• Deliver recurring virtual and in-person training sessions
• Coach reps on pipeline management, closing strategy, and national account development
• Reinforce technical understanding of fire sprinkler and fire alarm inspections and compliance standards
• Partner with leadership to improve KPIs including close rates, ACV, and maintenance contract growth
• Travel to regional offices to support field coaching and team development

This is a high-impact leadership role responsible for shaping the future of Guardian’s national sales organization. The right candidate will help create consistency, discipline, and growth across a rapidly expanding platform.

• 5+ years experience in fire protection service & inspections sales preferred
• Strong knowledge of NFPA standards and compliance requirements
• Proven experience coaching and developing sales professionals
• Experience building training programs or structured curriculum preferred
• Strong executive presence and communication skills
• Ability to influence without direct authority
• Willingness to travel 25–40%

You are:

• Operationally disciplined
• Highly structured
• Comfortable challenging underperformance
• Technical enough to teach inspections and compliance
• Strategic enough to teach national account growth
• Confident leading rooms of senior sales reps
• Energized by building something from the ground up

• Standardized onboarding across all Guardian Family Companies
• Measurable improvement in close rates and attach rates
• Increased ACV in maintenance contracts
• National account sales competency established across regions
• Sales reps engaged and actively using training platform
• Guardian recognized internally as having elite sales discipline

• National platform with aggressive growth
• Direct partnership with executive leadership
• Opportunity to architect the future of sales in a fragmented industry
• High visibility and long-term leadership growth opportunity

At Guardian Fire Services, we value innovation and collaboration. Here’s what we offer:

• Competitive Pay
  : $160k - $190k, based on experience. (BASE + BONUS STRUCTURE)
• Comprehensive Benefits
  :
  Health, dental, vision, and life insurance options.
• Future Savings
  : A 401(k) plan with employer match.
• Professional Growth
  :
  Opportunities for leadership and career advancement.
• Work-Life Balance
  :
  Generous PTO and paid holidays.

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable, and passion goes a long way. Even more important than your resume is a clear…