Director of Sales Marketing

A luxury hotel property is seeking an experienced Director of Sales & Marketing to lead total revenue strategy and drive performance across all revenue streams, including group and transient rooms, group food & beverage, meeting and event space, catering, outlets, and ancillary revenue.

This executive-level role reports directly to the General Manager and serves as a key member of the Executive Committee. The Director will oversee revenue optimization, market positioning, and strategic sales initiatives to maximize profitability while delivering exceptional guest experiences. This is a high-impact leadership opportunity for a strategic, revenue-driven executive seeking to influence property-wide performance and partner closely with ownership.
Will Provide Relocation Assistance

• Develop and execute total revenue and yield strategies across all segments
• Lead market mix, pricing, positioning, and acquisition strategies
• Aim to achieve and exceed rooms revenue budget and overall property targets
• Partner with Revenue leadership on rate strategy and forecasting
• Review and adjust market mix based on performance trends

• Oversee all Sales & Marketing operations
• Lead and develop departmental managers and sales leaders
• Recruit, train, mentor, and retain top-performing team members
• Foster a collaborative, high-performance culture
• Drive accountability for goal achievement and plan execution

• Prepare and present monthly, quarterly, and annual forecasts and reports
• Clearly articulate strategy and performance metrics to ownership and senior leadership
• Monitor guest feedback and performance data to drive engagement and retention
• Identify process improvements and introduce new initiatives to enhance competitiveness

• Ensure strong cross-department collaboration across the property
• Maintain accurate budgeting and forecasting processes
• Oversee compliance with brand, operational, and service standards
• Operate effectively within a 24-hour, fast-paced luxury environment

• Post-secondary degree in a related field or equivalent experience
• 6+ years in a comparable Director-level sales leadership role within the luxury hotel market
• Demonstrated success driving revenue growth and financial performance
• Strong leadership presence with proven ability to build and develop teams
• Advanced understanding of Sales, Marketing, and Revenue Management financial principles
• Excellent presentation, communication, and business development skills
• Highly organized with strong time management and strategic planning abilities
• Experience with CRM and Property Management systems
• Ability to thrive in a fast-paced, evolving luxury environment