Sr. Director, Sales Onboarding & Performance Development

You won’t just support sales—you’ll define how sales excellence is built, coached, and sustained from day one.

Reports to:

Senior Sales Leadership

Shape the Future of Sales Excellence

We’re looking for a dynamic, strategic leader to build and elevate the onboarding, coaching, and performance development experience for our General Licensing organization. As Senior Director, Sales Onboarding & Performance Development, you will own the end-to-end first-year experience for new Licensing Representatives while driving continuous growth, quality, and performance across the broader sales organization.

This is a highly visible leadership role for someone who thrives at the intersection of sales strategy, talent development, quality, and operational excellence—and who is passionate about helping people perform at their best.

• Design and deliver a best-in‑class onboarding experience for new Licensing Sales hires, from offer acceptance through their first year.
• Partner with Sales leadership and Talent Acquisition to support candidate selection, including resume review, interviewing, and hiring recommendations.
• Own new-hire schedules and ensure all training, tools, systems, and resources are in place for success.
• Facilitate engaging, high‑impact new hire training and assessments that drive skill development, confidence, and early productivity.
• Direct and mentor Sales Performance Development leaders to identify individual growth opportunities and execute targeted development plans.

• Create and execute a comprehensive growth and development strategy for Licensing Sales, blending onboarding, ongoing training, performance coaching, and quality development.
• Design and deliver coaching frameworks that elevate effectiveness across all Licensing Sales roles.
• Lead and align the work of Performance Development Coaches to ensure consistency, impact, and measurable results.
• Contribute to Instructional Design to ensure training programs are modern, scalable, and aligned to business goals.
• Extend coaching, training, and quality initiatives to Chain Sales & Centralized Accounts, Customer Relations, and Collections Services as needed.

• Design and lead a robust quality development program for all Licensing Sales team members engaged in customer interactions.
• Administer and optimize call quality platforms, including call recording, scoring, analytics, and reporting.
• Translate customer interaction data into actionable insights that support training, coaching, and performance improvement.
• Ensure quality initiatives are tightly aligned with onboarding and ongoing training programs.
• Organize and maintain Inside Sales new business process documentation.
• Partner with Sales leadership to identify and implement process improvements that drive efficiency and effectiveness.
  
  Collaborate with Licensing Operations and Research & Development to prioritize enhancements and improve upstream/downstream workflows.
• Identify training and coaching opportunities tied to process adherence and performance improvement.

• Directly manage and develop a team of sales onboarding, training, and performance professionals.
• Hire, coach, evaluate, and support team members in alignment with company policies and values.
• Provide project leadership on cross-functional Licensing initiatives as needed.
• Champion BMI’s Core Values and actively cultivate a culture of diversity, inclusion, and belonging.

• Bachelor’s degree in a related field required;
  Master’s degree preferred.
• 7+ years of experience designing and delivering coaching, training, and quality development programs.
• 5+ years of experience hiring, onboarding, managing, and developing teams.
  
  Hands‑on experience with call quality platforms and customer interaction analytics.
• Call center or customer contact center experience strongly preferred.

• Proven leader with a goal‑driven mindset who motivates teams to achieve high performance.
• Strong expertise in sales onboarding, coaching methodologies, and performance development.
• Innovative thinker who brings fresh, engaging…