Social Media Strategist and Content Creator

Overview

We are seeking a creative and results-driven Social Media Strategist & Content Creator to join our client's team in the beauty space. This role involves developing and executing engaging social media strategies to enhance our brand presence, connect with our audience, and drive traffic to our platforms. The ideal candidate will possess a blend of content creation skills and digital marketing expertise to elevate our online presence.

This is a contract role that is aiming at about 15-20 hours a week, ongoing. The role is going to require the candidate be on-site in Nashville at the client's office to film content (reels, stories, and short-form video content).

• Develop and implement social media strategies to enhance brand visibility and engagement.
• Create, curate, and manage published content across social media platforms.
• Analyze social media metrics to evaluate performance and adjust strategies accordingly.
• Collaborate with cross-functional teams to align social media campaigns with overall marketing objectives.
• Manage social media advertising campaigns to increase reach and engagement.
• Create compelling copy and visual content to engage audiences effectively.
• Conduct research on industry trends and competitor strategies to stay ahead in the market.
• Manage relationships with influencers and collaborate on campaigns.

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong skills in digital marketing and brand development.
• Knowledge of SEO and social media analytics tools.
• Excellent copywriting and storytelling abilities.
• Experience in campaign management and photography/videography.
• Strong interpersonal skills and experience in influencer management.

Please apply by submitting relevant beauty samples.