Director of Communications

Description

The Director of Communications leads the strategic vision, execution, and stewardship of all internal and external communications for the school. This role ensures that every message—spoken, written, visual, and digital—faithfully reflects the school’s mission, advances its strategic priorities, strengthens trust with families and faculty, and tells compelling stories of God’s work in and through the community.

Associate Head of School, Advancement

The Director of Communications is both a strategic leader and hands‑on executor, responsible for shaping culture, protecting the brand, and equipping the school to communicate with clarity, consistency, and purpose.

The Director of Communications is expected to model and advance the school’s core values:

• Walk with Jesus – Communicate with humility, prayerfulness, integrity, and a gospel‑centered perspective
• Invest in Relationships – Build trust with faculty, families, students, alumni, and community partners through clear, timely, and relational communication.
• Come as You Are but Don’t Stay There – Tell honest stories of growth, transformation, and excellence while continually improving communication practices.
• Leave It Better Than You Found It – Strengthen systems, brand consistency, and communication culture for long‑term impact.
• Do Hard Well – Lead calmly and decisively through complex, sensitive, or crisis communication moments.

• Develop and execute a comprehensive, school‑wide communications strategy aligned with the mission, core values, and strategic plan.
• Serve as a strategic advisor to the Head of School and leadership team on messaging, positioning, and communication priorities.
• Ensure consistency of voice, tone, and visual identity across all platforms and audiences.
• Proactively identify communication opportunities and risks.

• Lead clear, timely, and effective communication with parents, faculty, and staff.
• Support leadership in communicating decisions, initiatives, and change with transparency and care.
• Strengthen internal alignment and morale through thoughtful messaging.
• Establish systems that reduce confusion and communication overload.

• Oversee all communications to parents (grade‑level and above), prospective families, alumni, donors, and the broader community.
• Collaborate closely with other Advancement leaders to support enrollment, fundraising, and community engagement goals.
• Serve as the primary gatekeeper for school‑wide messaging and public statements, as well as the primary point of contact for any media inquiries.

• Protect and strengthen the school’s brand, ensuring faithful representation of mission and culture.
• Oversee marketing materials, publications, website content, social media, email campaigns, branded alignment of school merchandise, and visual storytelling.
• Capture and communicate compelling stories of student growth, faculty excellence, spiritual formation, and community life.
• Ensure messaging reflects both excellence and authenticity, offering feedback to executive leadership on key announcements and strategic communications.

• Oversee website strategy, content updates, and user experience including cpalions.org, MyCPA parent, faculty, and staff portals, use of Finalsite Messages for school email, and other internal digital tools for project management such as Hive, Notion, Canva, and Smug Mug.
• Lead social media strategy with an emphasis on storytelling, engagement, and brand alignment, and provide regular counsel to faculty and staff running school‑branded social media accounts.
• Manage media relations as appropriate, serving as spokesperson or coordinating responses.
• Monitor analytics and adjust strategies to improve reach and effectiveness, providing quarterly progress reports for key findings on various platforms.

• Lead crisis communication planning and execution in collaboration with school leadership, including limited but occasional time‑sensitive and on‑demand email support.
• Draft and manage sensitive…