Community Manager

Social Media Specialist - Community Management Position Overview

We are seeking a passionate and creative Social Media Specialist with a focus on community engagement to join our team. This role will be responsible for building and nurturing our online community, enhancing our brand presence through organic social strategies, and fostering meaningful connections with our audience.

This is a part-time freelance position for the next 6-8 months, with potential to extend or convert based upon business needs and budget. The number of hours per week will depend on the candidate's hourly rate, but targeting between 20-30 hours per week. The position is remote, but our client has a strong preference for Nashville‑local talent.

• Publish daily organic social content across Instagram, Facebook, and Tik Tok.
• Own and maintain the content calendar, ensuring accuracy, organization, and timely communication to cross‑functional partners and leadership.
• Monitor all major social channels in real time, supporting community engagement and escalating guest concerns appropriately.
• Serve as one of the primary community voices for the brand using Sprout Social (or similar tools).
• Support Guest Relations by consulting on social care tickets and contributing to healthy community standards.
• Track UGC, brand mentions, trends, guest/employee stories, and potential surprise & delight moments.
• Maintain scheduling queues, dashboards, and social listening systems.
• Draft community responses and occasionally assist with short‑form caption writing.
• Surface light insights using automated listening/reporting tools; identify patterns in guest sentiment, performance, and emerging trends.
• Provide perspective that contributes to the ongoing evolution of the brand voice.
• Be available during occasional brand crises (approximately once per quarter) to support rapid response needs.

• 2+ years of experience in social media, marketing, community management, digital communications, or related roles (internships included).
• Comfortable publishing across Instagram, Facebook, and Tik Tok.
• Experience with Sprout Social, Sprinklr, or similar platforms strongly preferred.
• Highly organized, detail‑oriented, and proactive with strong time management skills.
• Excellent communication skills and a naturally collaborative working style, overly communicative is a plus.
• Passion for online culture, community engagement, and evolving brand storytelling.
• Curiosity about guest behavior and enthusiasm for contributing to a well‑loved, multi‑generational brand.
• Bonus
  :
  Experience in PR, comms, or social at a large/publicly traded organization.
• Bonus
  :
  Familiarity with Salesforce Experience Cloud.