Marketing Assistant- Genesco Brands Group

The Marketing Assistant supports the execution of integrated brand initiatives across social media, influencer partnerships, events, product marketing, and showroom operations. This role helps drive brand visibility and sales growth by sourcing creators and affiliates, supporting Tik Tok Shop strategy, coordinating trade shows and events, and assisting with photoshoots and campaign development. The Marketing Assistant also contributes to product marketing efforts, including style naming and packaging alignment—while maintaining organized tracking systems, presentations, and cross‑functional collaboration with Sales, Product, and Marketing teams.

The ideal candidate is detail‑oriented, trend‑savvy, highly organized, and passionate about fashion and footwear marketing.

• Source creators for various brand partnerships including seeding, paid promotions, and event marketing
• Create seasonal product menus for each brand to support outreach to talent for seeding campaigns
• Maintain database of creators/athletes/artists for potential campaigns
• Assist with creating social media recaps after events highlighting reach/engagement
• Assist with daily operations of Tik Tok Shop including reviewing seeding requests
• Actively stay up-to-date on the latest social media trends and provide input on how to expand presence across brands

• Assist with administrative tasks for trade shows and events i.e. ordering décor and furniture at direction of Sr. Marketing Manager
• Assist with event operations ensuring run-of-show is on track
• Maintain task lists to track progress ahead of events
• Actively brainstorm creative ideas for new events and activations to drive brand growth

• Assist with ensuring Deliverables Matrix is completed by Sales team in order to identify styles for shot list and overall co-op marketing needs
• Partner with Marketing Coordinator and Product team on sample coordination
• Assist with styling, procuring wardrobe, creating outfit one‑sheets, and supporting on‑set
• Manage prop and accessory procurement in partnership with Marketing Coordinator

• Support leadership team by creating and updating presentations for executive-level meetings
• Support Data Insights and Product teams by assisting with market research presentations

• Assist with naming styles
• Assign packaging to styles based on features, benefits, technology, etc.
• Collaborate and brainstorm concepts for technology names

• Partner with Marketing Coordinator and Sales Operations Assistant to refresh showroom displays and mannequins
• Manage sample requests from licensors for their showrooms

• Bachelor's or Associates degree in marketing, fashion, business, or a related field
• 0-2 years experience in fashion, brand, or social media marketing (internships acceptable)
• Social media savvy and up-to-date on latest fashion trends
• Proficient in Microsoft Outlook, PowerPoint, and Excel.
• Proficiency in Adobe Illustrator, InDesign, Photoshop a plus
• Rodeo/equestrian experience is a plus, but not required

• Adaptable with strong problem‑solving skills
• Friendly and well‑spoken; ability to communicate professionally with leadership and external partners
• Creative, energetic, and enthusiastic about fashion/footwear
• Professional written communication (email, presentations, etc.)
• High level of organization; ability to keep self and others on track