Coordinator, Field Marketing - BeatBox

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $66,400 - $78,850, bonus eligible

• Nashville, Tennessee
• Los Angeles, California
• San Diego, California

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life.

We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

The Field & Events Marketing Specialist (FMS) builds the local face of Beat Box in their field in the most relevant way and follows the Beat Box national strategies and priorities. Reporting to the Director of Field Marketing, you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business;
On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand.

Field:

• Win over the 21+ consumers to bring Beat Box to life in your market!
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation.
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts.
• Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area.
• Activate national events with other FMSs/Brand Reps in regional territories.
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments.
• Ride-alongs with distributors to help with sales support.
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area.
• Identify event opportunities in your area that require sampling activations.
• Identify Beatbox influencers and partnership opportunities to support your local market.
• Develop social media content that could be used in local area campaigns.

Events:

• Maintain focus on the home market while additionally co-managing events.
• Develop BEATs in home markets – demos/scheduling and store visits.
• Manage national/regional festivals from beginning to end (splitting with Jenna) utilizing a master festival checklist.
• Setup weekly 15-minute check-ins with the internal team 6 weeks out from the festival to ensure staying on track.
• On-site manager for festival (travel).
• Plan and execute activations and coordinate logistics for personnel & POS.
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD.
• Social/digital training with FMS team.

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
• Product Knowledge:
  Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
• Marketing Strategy:
  Ability to develop and execute…