Director of Digital Marketing

Job Title:

Part-Time Director of Social Media and Digital Marketing Company:
American Paint & BPH Hospitality Overview:

American Paint and BPH Hospitality are seeking a dynamic and creative Director of Social Media and Digital Marketing to lead content and promotional efforts across our retail, hospitality, and event-driven brands in Nashville, TN. This role requires a strategic thinker with a passion for fashion, retail, hospitality, special events, and brand building, along with a strong talent for digital storytelling across platforms.

The ideal candidate has proven experience in content is comfortable managing multiple brand voices and campaigns simultaneously.

• Develop and manage social media content calendars across multiple brands, ensuring consistent, engaging, and on-brand content.
• Coordinate and oversee content shoots including photos, videos, and promotional materials highlighting products, venues, experiences, and events.
• Creatively direct marketing campaigns and initiatives to enhance brand identity and customer engagement.
• Perform basic website updates to keep information current and user-friendly (copy updates, menus, layouts, photos/videos, product or event info).
• Utilize Adobe Photoshop and Premiere for graphic design, content creation, and editing.
• Implement social media strategies to increase followers, engagement, and brand loyalty.
• Create, develop, and distribute email marketing campaigns, including audience segmentation, A/B testing, and performance tracking to improve open and click through rates.
• Monitor social media trends, pop culture, tools, and applications and apply insights to brand strateie and management teams to develop promotional material
• Collaborate with leadership and management teams to develop promotional strategies and marketing plans. Attend on-site and off-site events, pop-ups, private parties, and activations to capture and publish timely content.
• Manage community engagement and crisis response across comments, DMs, and reviews.
• Apply SEO best practices to enhance website visibility and traffic (bonus).
• Create and manage digital advertisements to drive awareness and patronage (bonus).

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media and/or digital marketing management, preferably in retail, fashion, hospitality, or events.
• Proficiency in Adobe Photoshop and Premiere.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with a strong eye for detail and visual storytelling.
• Ability to manage multiple projects, brands, and deadlines simultaneously.
• Knowledge of SEO and digital ad creation is a plus.

• Content Creation
• Social Media Management
• Creative Direction
• Email Marketing
• Basic Website Updates
• Analytics & Reporting
• SEO (Bonus)
• Digital Ad Creation (Bonus)
• InDesign (Bonus)

• Part-time, hourly role
• Approximate schedule: 18-25 hours per week (flexible; varies by campaign and event schedule.
• In-person role across retail locations, hospitality venues, headquarters, and off-site events
• Event attendance required for key activations and high-impact content opportunities
• Mileage reimbursement provided for required travel beyond a set local radius
• Compensation and perks discussed based on experience; includes brand and venue discounts and growth opportunities

• Interested candidates should submit a resume, cover letter, and portfolio of relevant social and digital work.
• American Paint and BPH Hospitality are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.