Senior Product Marketing Manager

Empower Community Care is a family of mission-driven organizations delivering evidence-based behavioral health, child welfare, and community care programs and services. Our portfolio includes BSFT, Carey Group, Evidence-Based Associates (EBA), FFT LLC, MST Services, Orbis, and The Incredible Years — each advancing outcomes for children, families, and the communities we serve.

Empower Community Care is seeking a strategic, hands-on Senior Product Marketing Manager to lead positioning, product and portfolio messaging, commercialization, and cross-functional launch execution for priority products, platforms, services, and enterprise initiatives.

Reporting to the Vice President of Marketing, this role will be a senior individual contributor and trusted strategic partner to leaders across marketing, growth, sales, product/service delivery, and the broader organization. The Senior Product Marketing Manager will translate complex offerings into clear, differentiated market stories and lead the go-to-market plans required to bring them successfully to market.

The ideal candidate is an experienced product marketer and highly collaborative leader who brings diverse stakeholders together around a shared direction. They are comfortable navigating complexity, translating strategy into practical plans, and balancing big-picture thinking with hands-on execution. This role will guide cross-functional go-to-market planning and readiness, partnering with accountable leaders to ensure timely, well-informed product, commercial, and launch decisions

• Lead market, customer, buyer, competitive, sales, and internal research to identify audience needs, market opportunities, differentiators, barriers to adoption, and commercial implications.
• Build and lead a practical competitive-intelligence program that monitors competitor offerings, positioning, go-to-market activity, market trends, and buyer perceptions; translate insights into differentiated messaging, competitive strategy, sales enablement, launch recommendations, and executive updates.
• Develop clear positioning, messaging, value propositions, proof points, personas, buying-committee guidance, and solution narratives for priority products, platforms, services, and initiatives.
• Lead end-to-end go-to-market planning and cross-functional launch execution for major initiatives, including integrated workback plans, timelines, owners, dependencies, meeting cadence, readiness reviews, risks and issues, decision logs, follow-up, internal communications, executive status reporting, and post-launch optimization.
• Partner with the VP of Marketing and cross-functional leaders to translate Empower’s marketing and commercial strategy into practical portfolio messaging, market-facing architecture, launch requirements, and activation plans.
• Create scalable product-marketing processes and templates for positioning, campaign briefs, launch planning, sales enablement, readiness reviews, and post-launch learning.
• Partner with marketing, growth, sales, and partnership teams to translate GTM strategy into integrated campaigns and account-based marketing programs, including clear audience, messaging, offer, channel, content, follow-up, and measurement requirements.
• Create and maintain practical sales, partnership, and customer-facing enablement, including solution overviews, pitch decks, messaging guides, talk tracks, discovery questions, battle cards, objection handling, FAQs, and internal training materials.
• Facilitate cross-functional teams and provide clear strategic direction, briefs, and feedback that improve the quality and consistency of work across marketing and key stakeholder groups.
• Define and report on…