Area Sales Manager

Experience:

1–4 years in beverage or alcohol sales

Must be able to lift up to 70 lbs

Craft Standard is redefining how premium cocktails are served  enable stadiums, music venues, bars, and restaurants to pour consistent, high-quality cocktails on draft, unlocking speed, margin, and operational simplicity in places where execution matters most.

This is not a legacy spirits role or a brand‑maintenance job. We are building a new category, partnering with distributors, major venues, and spirit suppliers to roll out a solution that operators actively want. If you enjoy being early, shaping the playbook, and selling something that makes accounts say “yes” instead of “maybe,” you will feel at home here.

We are seeking a high‑energy, relationship‑driven Area Sales Manager to help blaze that path across your assigned territory. This role is ideal for an early‑career beverage sales professional who understands the on‑premise world and wants to be on the front edge of where the industry is going.

You will work hands‑on with wholesalers, venue operators, and high‑volume on‑premise accounts to open doors, drive velocity, and bring large‑scale cocktail programs to life. You will be in the market, in accounts, and at venues where the action is.

• Own and execute a territory sales plan focused on distribution growth, velocity, and visibility.
• Build deep, trusted relationships with distributor partners, venue operators, and on‑premise decision‑makers.
• Lead ride‑withs, staff trainings, tastings, menu placements, and program sell‑ins.
• Identify, secure, and launch high‑traffic venues including stadiums, arenas, music venues, and large‑format bars.
• Manage account records, reporting, and forecasting with discipline and accuracy.
• Transport and set up product, POS materials, samples, and kegs as needed (must be able to lift up to 60 lbs).
• Travel 2–3 overnight trips per month for market work, meetings, events, and activations.
• Cover the TN, NC, SC, AL markets

• 1–4 years of experience in beverage alcohol or distributor sales (required).
• Strong understanding of the on‑premise landscape; experience with large venues is a plus.
• Based in Nashville, TN to support territory needs.
• Self‑directed, organized, and comfortable operating across a large, multi‑state territory.
• Confident communicator with strong presentation and relationship‑building skills.
• Valid driver’s license and ability to travel regularly.
• Ability to lift, move, and set up 70 lb kegs and equipment.

• Competitive compensation with salary and performance‑based incentives.
• Company‑sponsored 401(k) plan with employer match.
• Travel reimbursement and covered business expenses.
• A chance to build something meaningful in a fast‑growing, highly visible category.
• Real ownership and impact in an entrepreneurial environment where your work shows up in market quickly.
• If you are excited by the idea of helping define the future of on‑premise cocktails and want a role where momentum, creativity, and execution matter, this is an opportunity to do something different and fun in the beverage industry.