Regional Sales Manager- EAST Coast

Regional Sales Manager — East Coast

About Guardian Fire Services

Guardian Fire Services is a rapidly growing company dedicated to safeguarding lives and property. As we continue to expand, we’re committed to creating a supportive, inclusive, and innovative workplace where talent thrives.

Location: Field-based East Coast role. Nashville, TN preferred; candidates located near a major East Coast market or Guardian location will also be considered.
Travel: Approximately 40–60% regional travel expected.

Guardian Fire Services is seeking an experienced Regional Sales Manager — East Coast with extensive knowledge of fire sprinkler and fire alarm service, inspections, and repair sales.

This is a hands‑on leadership role responsible for developing and coaching sales representatives, driving regional sales performance, and supporting the execution of national account strategies across multiple markets. The Regional Sales Manager is expected to regularly travel throughout the East Coast, work alongside sales representatives in the field, visit Guardian business units, participate in customer meetings, and support regional and national account execution.

The Regional Sales Manager will work closely with the VP of Sales, West Coast Regional Sales Manager, local business unit leadership, operations, and estimating teams to ensure consistent sales strategy, customer experience, pricing discipline, and execution across the organization.

The ideal candidate combines strong fire protection industry knowledge with the ability to coach developing sales professionals, hold teams accountable to performance expectations, and confidently support complex regional and national customer relationships.

• Lead, coach, and develop sales representatives across the East Coast region through recurring training, one‑on‑one coaching, field ride‑along, customer meetings, and performance reviews.
• Deliver recurring training on fire sprinkler and fire alarm inspections, service, repairs, NFPA requirements, sales techniques, pricing strategy, and industry best practices.
• Own regional sales performance, including pipeline development, forecasting, conversion rates, sales activity, revenue growth, and individual rep performance.
• Establish clear expectations and action plans for representatives who are not meeting sales or activity goals.
• Drive consistent CRM utilization and maintain accurate pipeline, forecasting, customer, and sales activity data.
• Partner with local business unit leadership, operations, estimating, and service teams to ensure sales commitments can be successfully executed.
• Lead the execution of national account strategies within the East Coast region, coordinating closely with the VP of Sales and West Coast Regional Sales Manager.
• Support the rollout and ongoing management of multi‑location and national customers, ensuring consistency in pricing, communication, service expectations, and customer experience across markets.
• Build and maintain relationships with subcontractor and vendor partners to support national service delivery and geographic coverage.
• Negotiate pricing, scopes, and service agreements while maintaining appropriate margins and service standards.
• Participate in strategic customer meetings, presentations, contract negotiations, and escalations for key regional and national accounts.
• Identify new market opportunities, target accounts, and industries to drive organic growth throughout the region.
• Assist with recruiting, interviewing, onboarding, and ramping new sales representatives as the organization continues to grow.
• Act as a senior point of contact for critical customer escalations and complex sales opportunities within the East Coast region.

• Extensive experience in fire sprinkler and fire alarm service, inspection, and repair sales.
• 5+ years of sales leadership or management experience, with direct experience in the fire protection industry.
• Strong working knowledge of fire protection inspection and service environments; familiarity with NFPA 25 and NFPA 72 required.
• National account experience is highly preferred, particularly experience managing multi‑location customers,…