Director of Sales

8th & Roast has been crafting exceptional coffees in Nashville since 2009, emphasizing sustainability, quality, and strong partnerships with coffee producers. We value fair and ethical practices, sourcing from farmers who prioritize their land and crops. With three locations in Nashville, partnerships at Nashville International Airport and Canopy by Hilton, and a nationwide wholesale program, 8th & Roast is a leader in the Southeast’s craft coffee scene.

We invite all coffee enthusiasts to join us in exploring the world of premium coffee through integrity and transparency. For more information, visit

Reporting to the CEO, the Director of Sales is responsible for developing and executing the company’s wholesale growth strategy. This individual will lead the sales team, build high-value partnerships, oversee project management of new products, and ensure operational excellence in customer acquisition and retention. This role blends leadership, analytics, hands‑on selling, and project management — perfect for someone who thrives in a fast-moving, values-driven environment.

• 5–8 years of B2B sales experience, with at least 2 years in a leadership role
• Knowledge and experience in various CRM softwares such as Bigin and Shopify
• Proven track record in wholesale, food/beverage, or specialty coffee preferred
• Experience in product development and project management including initial planning and development, risk/reward evaluation, budget and resource management, stakeholder management and communications, etc.
• Proven ability to set and achieve long- and short-term sales goals
• Communication
  - Maintain open, honest communication, respond to feedback, and project management skills
• Organization/reporting
  - Ability to manage and track multiple projects, track KPIs, and delivery regular reports
• Customer Service
  - Ability to effectively assist and support customers through clear communication, problem-solving, professionalism, and a positive attitude to ensure customer satisfaction.
• Relationship Management - ability to build and maintain positive, professional relationships through effective communication, trust, collaboration, and responsiveness to the needs of others.
• Forecasting - ability to analyze data, trends, and patterns to accurately predict future outcomes and support informed planning and decision-making.
• Collaboration - ability to work effectively with others by sharing ideas, communicating openly, and contributing toward common goals and successful outcomes.
• Sales Experience - ability to identify customer needs, build strong client relationships, and effectively promote products or services to achieve sales goals and business growth.
• Sales Strategizing - ability to develop and execute planned approaches to selling by analyzing. markets, identifying opportunities, targeting customers effectively, and aligning sales actions with business objectives to maximize results.
• Problem Solving Skills - ability to identify issues, analyze their causes, and develop effective, practical solutions in a timely and logical manner.
• Project Management Skills - ability to plan, organize, and oversee tasks and resources effectively to ensure projects are completed on time, within scope, and aligned with defined goals.

• Define and execute a comprehensive wholesale sales strategy aligned with company goals.
• Identify and prioritize target markets, customer segments, and partnership opportunities.
• Drive year-over-year revenue growth and customer base expansion.
• Recruit, coach, and manage a high‑performing sales team.
• Establish clear goals, KPIs, and accountability metrics.
• Foster a team culture rooted in collaboration, creativity, and results.

• Build and maintain strong relationships with top wholesale partners.
• Negotiate contracts, pricing, and terms to ensure mutual success.
• Ensure exceptional customer experience from onboarding to long‑term service.

• Work closely with Marketing, Production, and Customer Support to align on messaging, inventory, fulfillment, and overall customer satisfaction.
• Provide regular…