Business Development Specialist

Business Development Specialist (Office: Nashville, TN)

The Business Development Specialist drives demand generation and pipeline growth by engaging prospective and existing customers through inbound and outbound outreach, qualifying sales opportunities, and executing targeted marketing and sales campaigns. This role partners with Sales and Marketing to identify customer needs, advance qualified opportunities through the sales funnel, and maintain accurate customer and opportunity data within Salesforce. Success requires strong communication and relationship‑building skills, effective prospecting and qualification techniques, attention to detail, and the ability to manage multiple priorities while delivering an exceptional customer experience and measurable pipeline impact.

• Execute inbound and outbound customer engagement activities across phone, email, digital, and marketing channels to identify customer needs, qualify opportunities, and generate pipeline.
• Conduct customer discovery and lead qualification by assessing business needs, buying intent, and opportunity potential, then determining appropriate next steps for sales engagement.
• Manage assigned sales and marketing campaigns from launch through completion, including campaign preparation, outreach execution, lead follow‑up, qualification activities, opportunity creation, and performance tracking.
• Create, maintain, and update customer records and sales opportunities within Salesforce and related systems, ensuring accurate documentation of customer interactions, qualification outcomes, and pipeline activity.
• Partner with Marketing, Sales, and internal stakeholders to improve lead quality, optimize campaign effectiveness, support opportunity handoffs, and contribute to pipeline growth and commercial objectives.

• 1+ years of experience in demand generation, inside sales, lead qualification, or customer engagement with a demonstrated ability to generate and qualify sales opportunities.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Demonstrated ability to engage customers, conduct discovery conversations, identify customer needs, qualify opportunities, and build relationships that support pipeline growth.
• Experience using Salesforce or similar CRM platforms, with strong attention to detail in managing customer, lead, and opportunity data.
• Ability to manage multiple priorities, campaigns, and customer interactions while delivering a high‑quality customer experience and meeting performance expectations.

You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. This is an office role.

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Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/…