Sales Manager, Euro

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Full Time Nashville, TN, US

Holley (NYSE: HLLY) is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products. Our Euro Division includes two of the most respected names in European performance:
Dinan and APR
.

• Dinan — Premium BMW, MINI, and Mercedes-Benz performance products with a strong dealer network and reputation for engineering excellence.
• APR — A global leader in performance tuning and hardware for Volkswagen, Audi, Porsche, and other European marques.

The Manager of Sales – Euro Division will drive sales growth for Dinan and APR by developing key accounts, expanding dealer and distribution channels, and leading day-to-day sales execution.

This is a hands-on sales leadership role for an experienced automotive aftermarket professional who understands the Euro performance market and knows how to build relationships, grow business, and deliver results.

• Develop and execute sales plans to achieve revenue, margin, and growth objectives for Dinan and APR.
• Identify opportunities to increase sales across existing customers, dealers, distributors, and new channels.
• Develop strategies to expand market share within key European performance segments.
• Monitor market trends, competitive activity, pricing, and customer needs to identify opportunities and risks.
• Support new product launches, promotions, pricing initiatives, and go-to-market strategies.
• Lead, coach, and develop a high-performing sales team.
• Establish clear goals, performance expectations, and accountability.
• Monitor individual and team performance and provide ongoing coaching and development.
• Foster a culture of ownership, collaboration, responsiveness, and continuous improvement.
• Build and maintain strong relationships with key dealers, distributors, retailers, and strategic accounts.
• Develop account plans and growth strategies for high-value customers.
• Identify and recruit new dealers and distribution partners.
• Increase product penetration and sales within existing accounts.
• Serve as a senior point of contact for key customers and help resolve issues to ensure strong long-term relationships.

• Identify new customers, markets, partnerships, and distribution opportunities.
• Expand Dinan and APR’s presence across domestic and international Euro performance markets.
• Develop relationships within the European performance and enthusiast communities.
• Identify opportunities to strengthen dealer coverage and channel performance.
• Manage sales forecasting, reporting, and pipeline activity.
• Partner with leadership and Finance on budgets, sales plans, and revenue projections.
• Analyze sales performance and customer data to drive business decisions.
• Maintain accurate customer and opportunity information within CRM systems.
• Ensure disciplined execution against revenue and margin targets.

• Partner closely with Product Management, Marketing, Operations, Customer Service, and Finance.
• Provide customer and market feedback to influence product development and portfolio decisions.
• Coordinate sales activities around product launches, promotions, inventory, and marketing initiatives.
• Help ensure products are positioned effectively for dealers, distributors, and end customers.

• Represent Dinan and APR at trade shows, dealer meetings, industry events, and enthusiast gatherings.
• Build relationships with industry influencers, installers, dealers, and enthusiasts.
• Support efforts to strengthen brand awareness and engagement within the Euro performance community.
• Ser…