Head of Customer Activation

Do you want to lead the next step in how technical expertise is turned into stronger customer relationships, new business opportunities and measurable growth? As Head of Customer Activation, you take on a global leadership role with significant transformation responsibility - shaping how we engage customers and create commercial impact across markets.

At Sandvik Coromant, we help shape the future of manufacturing by developing solutions, products and services that make a real difference for our customers. This is a place where trust, empowerment and collaboration are part of everyday work, giving you room to lead with both strategic direction and practical impact.

As Head of Customer Activation, you lead a global function that is evolving from a traditional marketing-oriented role into a commercially focused platform for customer acquisition, engagement and revenue growth. A central part of your mission is to strengthen how we meet, inspire and develop customers through our global network of Sandvik Coromant Centers, Tech Days customer events and Sandvik Coromant Academy learning offerings.

Together, these platforms play an important role in turning technical expertise into stronger customer relationships, new business opportunities and measurable commercial impact.

This is a role with significant transformation responsibility. You continue the journey of redefining how Customer Activation creates value, turning technical knowledge, customer interactions and learning experiences into stronger customer pipelines and measurable sales outcomes. You also ensure that technical product information is accurate, accessible and presented in ways that help customers understand the value of our solutions.

• Driving activity and customer engagement through Sandvik Coromant Centers globally.
• Developing and expanding Tech Days as a customer acquisition and engagement platform.
• Transforming Sandvik Coromant Academy and training offerings toward a more commercial, revenue-generating model.
• Making technical content relevant, engaging and attractive to customers.
• Leading a global team and collaborating across markets, functions and senior stakeholders.

You report to the Vice President of Global Sales. The location is flexible globally, with international travel as a natural part of the role.

We're looking for a leader with deep technical credibility in manufacturing, CNC, metal cutting or a related industrial environment, combined with a strong commercial mindset. You understand how technical expertise can be translated into clear customer value, engaging communication and measurable business outcomes. Experience from industrial B2B sales, product management, technical leadership, customer-facing roles or industrial training organizations could all be relevant.

Your background includes a university degree in a relevant field.

To succeed, you need proven leadership experience in a global environment and the ability to lead change across cultures, functions and stakeholder groups. You communicate with clarity and confidence, present technical content in a way that creates interest, and build strong collaboration with both technical and commercial teams. With a practical, hands-on approach, you help turn customer activation into stronger engagement, clearer sales opportunities and long-term growth.

Innovation is in our DNA, and we're proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal, and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.

For further information about this position, please contact:

Gabriella Huss, Executive Talent Acquisition Expert:

Union contacts (Sweden):

• Thomas Lilja, Unionen,  82
• Tord Engström, Akademikerföreningen,  87
• Peter Olsson-Andree, Ledarna,  55

Hiring manager:
Michael Eneberg