Event Sales Manager
Listed on 2026-10-05
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Sales
Hotel/Hospitality Sales
A premier upscale restaurant group is seeking a dynamic and results-driven Event Sales Manager to generate private dining, special event, catering, and full restaurant buyout business across its portfolio of restaurants and event spaces.
This position is ideal for a polished hospitality sales professional who combines a passion for restaurants and events with a strong ability to prospect, build relationships, close business, and consistently achieve revenue goals
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The Event Sales Manager will manage the complete sales cycle—from initial inquiry and proactive business development through proposals, contracting, event planning, operational handoff, and post-event follow-up.
The successful candidate will work closely with restaurant General Managers, Executive Chefs, culinary teams, operations, marketing, and senior leadership to create memorable events while maximizing revenue and profitability.
Key Responsibilities- Drive private dining and special event revenue across assigned restaurants and event spaces.
- Proactively identify, prospect, and secure new event business.
- Respond to inbound event inquiries quickly and professionally.
- Qualify leads and convert opportunities into confirmed business.
- Sell private dining rooms, semi-private spaces, restaurant buyouts, catering, and off-site events.
- Develop customized proposals based on client objectives, budget, guest count, and event style.
- Negotiate pricing, food and beverage minimums, room fees, packages, and contract terms.
- Consistently achieve or exceed individual and departmental sales goals.
- Maximize revenue through strategic upselling of premium menus, beverage packages, enhancements, and additional services.
- Identify opportunities to increase event revenue during need periods and maximize utilization of available event spaces.
- Build a strong pipeline of new corporate, social, and hospitality business.
- Conduct proactive outreach to corporations, executive assistants, event planners, agencies, wedding planners, concierge teams, luxury hotels, local businesses, and other potential partners.
- Develop relationships with key decision-makers and high-value accounts.
- Attend networking events, industry functions, tastings, and community events to generate leads.
- Establish strategic referral partnerships with venues, hotels, planners, entertainment companies, and complementary hospitality businesses.
- Maintain relationships with previous clients to generate repeat and referral business.
- Develop account strategies for high-potential corporate and social clients.
Generate business across a broad range of events, including:
- Corporate dinners and receptions
- Holiday parties
- Weddings and rehearsal dinners
- Engagement celebrations
- Birthdays and anniversaries
- Cocktail receptions
- Brand activations
- Fashion and entertainment events
- Influencer and media events
- Nonprofit and fundraising events
- Full restaurant buyouts
- Off-site catering and special events
- Serve as the primary sales contact from initial inquiry through final event planning.
- Conduct restaurant tours, site visits, tastings, and client presentations.
- Develop creative event concepts that align with each client's vision and budget.
- Build strong relationships through responsive, personalized communication.
- Maintain detailed records of client preferences, history, and future opportunities.
- Follow up after events to ensure satisfaction and secure repeat business.
- Handle high-profile and VIP clients with professionalism and discretion.
- Translate confirmed business into accurate operational details.
- Prepare contracts, proposals, event orders, menus, timelines, floor plans, and related documentation.
- Partner closely with…
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