More jobs:
Manager, Software Engineering; Marketing Technology
Job in
Natick, Middlesex County, Massachusetts, 01760, USA
Listed on 2026-07-23
Listing for:
PETCO Animal Supplies Stores, Inc.
Full Time
position Listed on 2026-07-23
Job specializations:
-
IT/Tech
CRM System
Job Description & How to Apply Below
Position Overview
We are seeking a Manager, Marketing Technology to lead our Salesforce Marketing Cloud (SFMC) and Salesforce Service Cloud (SFSC) initiatives, overseeing the strategy, execution, and optimization of these platforms. You will be responsible for managing a team of 15 developers and QA professionals, while actively working in the details to ensure our technology stack is delivering on business objectives. This role will also focus on maintaining current business operations while continuously identifying opportunities to scale and enhance our customer care and CRM capabilities.
Experience with SFMC, SFSC, or similar technologies like Adobe Experience Cloud, Epsilon, or Oracle Eloqua is required. The ideal candidate is a proactive, hands‑on leader who can balance both strategy and execution.
Key Responsibilities- Manage and mentor a team of developers and QA engineers, ensuring successful delivery of projects and day‑to‑day operations.
- Foster a collaborative team environment while providing clear direction, support, and development opportunities.
- Serve as the technical point of escalation for the team, troubleshooting issues and ensuring smooth functioning of all systems.
- Lead the development, implementation, and ongoing optimization of SFMC and SFSC platforms to support business goals in marketing, customer care, and CRM.
- Ensure effective management of the current state of the platforms, including overseeing campaign automation, journey orchestration, and service workflows.
- Collaborate closely with marketing, IT, CRM, and customer care teams to align on requirements and develop scalable solutions.
- Identify and implement opportunities to improve processes, automation, and performance within the SFMC and SFSC ecosystems, and explore integrations with other business systems.
- Be involved in the details of SFMC and SFSC configurations, campaign execution, service workflow automations, and data flows between systems.
- Own the technical architecture, ensuring all marketing automation, CRM, and customer care solutions are scalable, flexible, and optimized for business growth.
- Work directly with the team to resolve technical issues, optimize workflows, and drive improvements in data quality, automation, and customer journey personalization.
- Develop and execute a strategic roadmap that balances maintaining the current state of business while continuously identifying new ways to scale and improve marketing and customer service operations.
- Enhance customer care by improving SFSC’s case management, workflow automation, and customer engagement tools.
- Drive CRM business capabilities by leveraging data insights from SFMC to create more personalized, targeted marketing campaigns that result in higher customer engagement and retention.
- Partner with stakeholders to define long‑term platform enhancements, ensuring a clear focus on growth, scalability, and innovation.
- Work closely with cross‑functional teams (Marketing, Sales, IT, Customer Service) to understand business requirements and deliver technology solutions that meet those needs.
- Ensure seamless communication and collaboration between the team and other business units, providing visibility into project progress, platform performance, and strategic initiatives.
- Manage relationships with external vendors and service providers to ensure optimal performance and support.
- Develop, implement, and maintain reporting dashboards to monitor platform performance, customer engagement, and service delivery.
- Analyze campaign data, CRM activity, and service metrics to provide actionable insights to stakeholders.
- Ensure continuous measurement and tracking of key performance indicators related to marketing effectiveness, customer satisfaction, and service quality.
- Ensure data integrity and compliance with internal governance and external regulations.
- Implement best practices for managing marketing and service data across SFMC, SFSC, and…
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