Chief Marketing Officer , Brand Architect & Interim CMO | Japanese Heritage Bespoke

JOB INTRODUCTION

About our client Brief , Heritage Japanese Bespoke Interiors The Legacy & Continuity Founded in the Meiji era, the company is a venerable 150-year-old institution originating from the historic port of Kobe, Japan.

Its origins are uniquely tied to the golden age of maritime craftsmanship; the founding artisans were highly skilled shipbuilders who transitioned their mastery of wooden vessel construction into the creation of high-precision, Western-style bespoke furniture.

Today, the firm remains a family-held treasure, led by a 4th-generation owner dedicated to preserving the "Takumi" spirit while evolving for a global audience.

The Artistry The company represents a pinnacle of cultural fusion, blending classical European silhouettes with the most guarded traditions of Japanese artistry.

Each piece is treated as a unique commission, featuring:

• Chisel-Carved "Turnery":
  Hand-sculpted frames adjusted by eye to create curves machines cannot replicate.
• Urushi Mastery:
  Multi-layered lacquer finishes—using techniques employed in the restoration of Japan’s most sacred National Treasures, such as Kinkaku-ji (The Golden Pavilion).
• Investment-Grade Craft:
  The result is a "transparent amber" finish that evolves and grows more lustrous over decades, creating functional heritage artifacts for the home.

The Mission:
An Elite Interim Project We are seeking a top-tier marketing visionary for a high-impact interim project to architect the brand’s entry into the Singapore market. This is a rare opportunity to work in a direct, one-on-one partnership with the 4th-generation owner to bridge 150 years of Japanese heritage with the modern luxury landscape of Southeast Asia.

The Scope of the Interim Engagement:

• Brand Positioning:
  Collaborating with the Owner to define the "soul" of the brand for an international audience.
• Strategic Root-Setting:
  Establishing brand equity and desire within the Ultra-High-Net-Worth (UHNW) community before commercial dealer discussions begin.
• Story-Led PR:
  Leveraging elite media connections to craft deep, narrative-driven features that reach the most discerning collectors.
• Market Entry Blueprint:
  Creating the "Bespoke Playbook" that will dictate how the brand interacts with Singapore's elite interior design and retail ecosystem.

This project is designed for a seasoned luxury marketing leader or fractional CMO who has "done it before"—someone with a proven track record of launching very high-premium brands (home products, furniture, or white goods) and who possesses the cultural dexterity to translate Japanese heritage into a local status symbol.

• Luxury Pedigree:
  You have a proven track record in the Very High-Premium sector (Bespoke Interiors, Haute Horlogerie, or Ultra-Luxury White Goods).
• The Bridge:
  You possess the cultural dexterity to translate meticulous Japanese craftsmanship into a status-rich narrative for the Southeast Asian market.
• CEO-Level Strategist:
  You are comfortable working directly with founders to craft market-entry blueprints that prioritize quality and heritage over mass-market volume.
• Available for Impact:
  You are a seasoned leader or fractional CMO ready to lead a high-intensity interim project that will leave a permanent mark on the luxury landscape.