Assistant Director​/Senior Manager of Catering Sales & Event Services

Assistant Director / Senior Manager of Catering Sales & Event Services

The Assistant Director / Senior Manager of Catering Sales and Event Services assists the Director of Catering Sales & Event Services to manage the day‑to‑day activities for the local catering and meeting, group and social catering sales function with a focus on building long‑term, value‑based customer relationships. The role ensures a seamless turnover and event execution from sales to operations and back to sales while consistently delivering a high level of service.

The employee maintains accountability for ensuring the team maximizes revenue opportunities by up‑selling and accurate forecasting in all segments.

• Personally manage and actively supervise the management of selected key catering accounts.
• Source, book and develop local catering and meeting and social catering business.
• Implement and execute catering sales promotions / initiatives campaigns.
• Assist in devising, implementing and executing the annual sales plan addressing revenue, customers and sales activity to achieve overall catering revenue goals.
• Solicit and develop catering accounts base; conduct joint calls with the Catering team to close business deals.
• Assist the Director of Catering Sales & Event Services to manage day‑to‑day sales activities of the team.
• Organize, plan and execute any in‑house customer events.
• Attend social networking gatherings as required to create awareness of the Hotel.
• Conduct sales blitzes as needed to develop new businesses.
• Aggressively lead catering revenue maximisation.
• Work closely with Revenue and Sales team to create and implement programs to achieve greater productivity through:
• Increase average check and function room maximisation.
• Increase business volume during peak periods.
• Increase food & beverage banqueting sales.
• Work closely with the catering sales and event services team to generate catering leads with close follow‑up and monitoring of leads leading to conversion.
• Liaise with Food & Beverage and Culinary teams to develop new concept, theme menus and setups to cater to clients’ needs.
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Personally handle high‑profile events execution; meet with guests during pre‑ and post‑group/events meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities, equipment, food and beverage), service levels, execution against contract and overall satisfaction.

We are looking for a self‑motivated 'hunter' with excellent interpersonal and communication skills as well as a good understanding of the wedding and social segments in the market. You should have an eye for detail yet be creative and nimble with the ability to adapt to ever‑changing requirements and needs of customers. If you enjoy building a team and have at least 8 years of relevant experience with at least 3 years in a similar capacity, write in to have a chat with us!