Digital Marketing & Commerce Coordinator

DIGITAL MARKETING & COMMERCE COORDINATOR Position Description Position Information

Title:

Digital Marketing & Commerce Coordinator

Reports To:

Sr. Director

None

The Digital Marketing & Commerce Coordinator supports digital marketing, ecommerce, customer engagement, creative content, and related digital initiatives across Ho-Chunk Trading Group businesses and the Retail Operations Division.

The position supports multiple businesses, brands, and customer-facing locations, including Pony Express C-Stores, Sweet Water Cafés, Sweet Grass Trading Company, Tribal Tea Co., and other assigned businesses and initiatives.

The position is accountable for day-to-day digital execution across supported businesses, brands, and retail locations and works with business leaders, Retail Operations, location managers, vendors, brand resources, and Corporate IT.

In simple terms:
The Digital Marketing & Commerce Coordinator owns the day-to-day coordination and execution of digital marketing, ecommerce, loyalty, website, creative, and related digital work.

• Manage social media channels, content calendars, digital communications, Google Business Profiles, and other customer-facing digital listings across supported businesses and locations.
• Create and publish content supporting promotions, products, events, community initiatives, and other business priorities; monitor messages, comments, reviews, and reputation activity and coordinate appropriate responses.
• Create routine digital and print materials using Adobe Creative Cloud, Canva, or similar tools, including social graphics, website assets, signage, menus, email graphics, and promotional materials.
• Capture and edit basic photography and video and apply established brand standards, coordinating higher-level brand or specialized design needs with appropriate creative resources.
• Support multi-channel campaigns across social media, websites, ecommerce, email, loyalty, digital advertising, and in-store promotion.

• Support day-to-day administration of company websites and ecommerce platforms, including product listings, descriptions, images, pricing, promotions, menus, hours, and other customer-facing content.
• Support online merchandising, product launches, bundles, seasonal promotions, and other ecommerce initiatives.
• Coordinate routine website updates, enhancements, troubleshooting, and vendor requests.
• Identify practical opportunities to improve website usability, customer experience, product presentation, and ecommerce performance.

• Support ongoing administration, promotion, and improvement of customer loyalty and rewards programs.
• Coordinate loyalty initiatives with Retail Operations, location managers, vendors, system owners, and other stakeholders, including testing, offers, campaigns, customer communications, enrollment, and program adoption.
• Serve as project lead or business-side coordinator for assigned loyalty and other customer-facing digital initiatives.
• Monitor available loyalty and customer-engagement performance information and recommend practical improvements.

• Monitor and report relevant performance metrics across websites, ecommerce, social media, loyalty, email, and digital campaigns using Google Analytics and other available tools.
• Provide practical reporting and recommendations that help connect digital activity to business outcomes when data is available.
• Perform routine administration, content or configuration changes, and first-level troubleshooting for assigned digital platforms within the employee’s training and access.
• Coordinate infrastructure, cybersecurity, networking, hardware, and advanced technical matters with Corporate IT or the appropriate vendor.

• Lead or support assigned digital, ecommerce, marketing, customer-experience, and business-improvement projects.
• Coordinate project timelines, stakeholders, vendors, testing, documentation, implementation, and follow-through.
• Research and help implement new digital tools, platforms, and capabilities as business needs arise.
• Maintain organized documentation of key digital platforms, vendors, processes, administrative ownership, and company-controlled accounts, and elevate significant priority conflicts to the Sr. Director.

• Execute routine digital content, website…