CRM & Partner Engagement Specialist

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We are a group of established healthcare brands in Singapore providing high-quality medical and dental services. Our focus is on delivering excellent patient care supported by strong operational and marketing capabilities.

Job Description

We are seeking a CRM & Partner Engagement Executive to support patient communication, lifecycle marketing, and engagement initiatives across a portfolio of premium healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental.

This role focuses on strengthening patient relationships through data-driven communication, supporting engagement activities, and coordinating outreach initiatives across digital and offline channels.

Key Responsibilities

CRM & Lifecycle Marketing

Plan and execute CRM campaigns across patient lifecycle stages, including acquisition, retention, and reactivation

Develop segmented communication workflows based on patient profiles and behaviour

Execute EDM and messaging campaigns using CRM/marketing automation tools (e.g. Mailchimp or similar)

Monitor campaign performance and prepare reports with insights and recommendations

Support planning and execution of healthcare talks, educational sessions, and patient engagement events

Coordinate event logistics, communications, registration, and post-event follow-up activities

Assist in developing engagement initiatives to improve patient awareness and participation

Support coordination of partnerships and engagement activities with external organisations and community stakeholders

Assist in joint initiatives and co-branded engagement programmes

Content & Communication Support

Support creation of patient-facing communications including EDMs, event invitations, and informational materials

Ensure messaging is consistent across communication channels and aligned with brand guidelines

Data Management & Reporting

Maintain CRM database quality, segmentation, and data hygiene

Track engagement performance across campaigns and events

Prepare reports on key metrics such as open rates, engagement rates, participation outcomes and conversion rate.

Strong understanding of marketing performance and return (Marketing ROI), with ability to track, analyse, and report on marketing initiatives across CRM and engagement activities.

Compliance & Coordination

Ensure all communications comply with Singapore healthcare advertising guidelines (MOH) and internal policies

Work closely with internal clinical and marketing teams to ensure alignment of messaging

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field

2–4 years of experience in CRM, marketing, events, or customer engagement roles

Experience with CRM or email marketing platforms (e.g. Mailchimp, Hub Spot, or similar)

Strong organisational and coordination skills, particularly for events or campaigns

Strong written and verbal communication skills

Ability to manage multiple tasks and work across different teams

Preferred Skills / Advantageous

Experience in healthcare, education, hospitality, or service industries

Exposure to event management, community engagement, or partnership marketing

Familiarity with lifecycle marketing or segmented communication strategies

Basic analytical skills with experience in reporting tools or dashboards

Attention to detail and strong organizational ability

Strong interpersonal and communication skills

Ability to work in a structured, fast-paced environment

Proactive, hands-on, and solution-oriented mindset

Staff discounts on medical and dental services across our clinics

Structured and supportive working environment

Application Instructions

Interested applicants are invited to submit their resume and portfolio (if applicable). Only shortlisted candidates will be notified.

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