CRM & Partner Engagement Executive

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We are a group of established healthcare brands in Singapore providing high-quality medical and dental services. Our focus is on delivering excellent patient care supported by strong operational and marketing capabilities.

We are seeking a CRM & Partner Engagement Executive to support patient communication, lifecycle marketing, and engagement initiatives across a portfolio of premium healthcare brands in Singapore, including International Medical Clinic (IMC), Smilefocus, and GPA Dental.

This role focuses on strengthening patient relationships through data-driven communication, supporting engagement activities, and coordinating outreach initiatives across digital and offline channels.

• Plan and execute CRM campaigns across patient lifecycle stages, including acquisition, retention, and reactivation
• Develop segmented communication workflows based on patient profiles and behaviour
• Execute EDM and messaging campaigns using CRM/marketing automation tools (e.g. Mailchimp or similar)
• Monitor campaign performance and prepare reports with insights and recommendations

• Support creation of patient-facing communications including EDMs, event invitations, and informational materials
• Ensure messaging is consistent across communication channels and aligned with brand guidelines

• Maintain CRM database quality, segmentation, and data hygiene
• Track engagement performance across campaigns and events
• Prepare reports on key metrics such as open rates, engagement rates, participation outcomes and conversion rate.
• Strong understanding of marketing performance and return (Marketing ROI), with ability to track, analyse, and report on marketing initiatives across CRM and engagement activities.

• Ensure all communications comply with Singapore healthcare advertising guidelines (MOH) and internal policies
• Work closely with internal clinical and marketing teams to ensure alignment of messaging

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–4 years of experience in CRM, marketing, events, or customer engagement roles
• Experience with CRM or email marketing platforms (e.g. Mailchimp, Hub Spot, or similar)
• Strong organisational and coordination skills, particularly for events or campaigns
• Strong written and verbal communication skills
• Ability to manage multiple tasks and work across different teams

• Experience in healthcare, education, hospitality, or service industries
• Exposure to event management, community engagement, or partnership marketing
• Familiarity with lifecycle marketing or segmented communication strategies
• Basic analytical skills with experience in reporting tools or dashboards
• Attention to detail and strong organizational ability
• Strong interpersonal and communication skills
• Ability to work in a structured, fast-paced environment
• Proactive, hands‑on, and solution-oriented mindset

• Staff discounts on medical and dental services across our clinics
• Structured and supportive working environment