Marketing Manager

Shake Shack Singapore is seeking a commercially driven and hands-on Marketing Manager to lead the execution of integrated marketing initiatives for the Singapore market.

Reporting to the leadership team, this role is responsible for driving brand campaigns, product launches, CRM initiatives, and local marketing activities to support business growth while ensuring alignment with global and APAC brand standards.

The ideal candidate combines strategic thinking with strong execution skills and is comfortable managing multiple projects in a fast-paced environment.

Support development of the annual marketing strategy and calendar

Develop and execute integrated marketing campaigns aligned with business objectives

Identify marketing opportunities to drive sales and guest engagement

Collaborate with regional and global teams to localise campaigns

Monitor campaign performance and recommend optimisation opportunities

Manage brand campaigns and communication initiatives

Execute public relations, media and influencer/KOL programmes

Ensure brand consistency across marketing channels

Support community partnerships and local collaborations

Plan and execute menu launches and LTO campaigns

Partner with Culinary, Operations and Supply Chain to ensure successful launches

Develop marketing plans and launch toolkits

Support pricing communication and product positioning

Drive CRM campaigns to improve guest retention

Manage app communications, EDMs and push notifications

Analyse guest behaviour and campaign performance

Support membership growth initiatives

Develop and execute sales-driving campaigns

Support local store marketing initiatives

Track campaign performance and recommend improvements

Minimum5 years of marketing experience

Experience in F&B, retail or consumer brands preferred

Proven experience managing integrated marketing campaigns

Strong understanding of brand, digital and CRM marketing

Strong project management and stakeholder management skills

Commercially minded with strong analytical skills

Excellent communication and organisational abilities

Able to manage multiple priorities in a fast-paced environment

Experience working with regional or global stakeholders is an advantage