Senior Executive, Key Account; Modern Trade

Key Responsibilities

Sales and relationship management for key accounts on moderntrade and e-commerce platforms. Planning, tracking and negotiations for sales and brand growth. Planning and implementing of BTL marketing. Sales planning and reviews with respective channels. A&P budget tracking and management.

• Manage end-to-end relationships with assigned key accounts (modern trade, pharmacy, specialty baby stores)
• Develop annual joint business plans (JBP) including sales targets, promotions, listings, and activations
• Negotiate pricing, trade terms, promotions, listing fees, and shelf space
• Drive distribution expansion for new launches
• Plan and execute in-store promotions, sampling, and seasonal campaigns
• Monitor sell-in / sell-out
  , stock levels, and forecast demand accurately
• Work closely with marketing, supply chain, and regulatory teams
• Track competitor activities, pricing, and category trends
• Ensure compliance with local regulations (e.g. infant food marketing restrictions)
• Expand to new channels

• 5 years of FMCG sales experience,
  baby food / nutrition strongly preferred
• Proven experience managing major retail chains
• Strong negotiation and analytical skills
• Comfortable with trade spend management
• Experience working in regulated categories is a plus

For interested candidates, please send your updated resume:

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Angela Teh Ling Wei

(CEI No.R1104464)

Recruit Express Pte Ltd

EA License No. 99C4599