Regional Sales Manager

The Regional Sales Manager is responsible for sales growth, market expansion, and go‑to‑market strategies for assigned distribution partners within the territory. This role will develop sales and regional distribution strategies, along with marketing communication tactics to ensure execution of programs and market share growth.

• Conduct market research, analyze territory opportunities and uncover customer needs.
• Identify key decision makers and develop strategic relationships with them.
• Execute and improve current processes.
• Track and report on territory and key account metrics.
• Generate and develop new business.
• Support new product launches.
• Create solution‑based sales strategies.
• Conduct sales presentations and provide training on new programs and products.
• Support all Generac, DR, and Mean Green product categories.
• Develop territory business plan to include strategic and tactical objectives and activities.
• Work cross‑function with sales, marketing, credit, and product management to support key accounts.
• Actively pursue and provide feedback on competitive positioning and influence in assigned territory.
• Support all promotional programs.
• Act as primary contact for customer contacts and facilitate identified issues.
• Work with clients to develop sales and promotional programs to generate revenue.
• Manage information to key internal personnel from customer systems.
• Manage project resources to improve new sales opportunities or expand on current accounts.
• Manage product line reviews (PLRs).
• Strengthen account relationships to grow sales of existing and new products.
• Communicate routinely with the SR Director of Sales.
• Facilitate routine communications between the account and supporting dealer network for installations and aftermarket services.
• Keep updated on online product offerings and general content.
• Oversee any issues with order management.
• Act as ERP/CRM Super User within functional area as assigned.
• Perform other duties as assigned.

• Education: Bachelor’s Degree in Business, Communications, Marketing, Finance or related field.
• Work Experience: 5+ years related experience.
• Knowledge / Skills / Abilities:
  • Effective negotiation skills with the ability to understand the complex sales process.
  • Analytical ability to understand key business metrics.
  • Extensive knowledge of sales, best practices, business processes, project management, and commercial systems.
  • Excellent sales, interpersonal, management, motivation, and analytical skills.
  • Proven competitive analysis skills.
  • Excellent written and verbal communication skills across multiple audiences including top management.
  • Effective presentation skills.
  • Self‑motivated with the ability to work independently in a field‑based role.
  • Ability to define complex problems, collect data, establish facts and draw valid conclusions.
  • Willing to visit multiple locations daily.
  • Proven ability to implement process improvements within a matrix organization.
  • Proficient in Microsoft Office Suite.
  • Previous experience using SAP or equivalent ERP.
  • Experience supporting key regional or national accounts.

• Work Experience: 10+ years related experience.
• Knowledge / Skills / Abilities: Previous trade experience; experience in the power generation or installed equipment industries preferred.