Director, New Business Development

Director, New Business Development

Shark Ninja is a global product design and technology company dedicated to launching innovative lifestyle solutions. This role is a future‑oriented opportunity to shape brand‑new categories that do not yet exist in the market.

This position requires a leader who can create the vision for a new category, build the business model, develop new products, and forge external partnerships. The role blends product development, technical program management, consumer insights, and finance to take a category from a blank sheet to a fundable, roadmap‑ready opportunity.

• Own selected new‑category initiatives end‑to‑end: business and product vision, product definition, and portfolio strategy.
• Act as the connective enabler across product development, consumer insight, finance, and external partners.
• Drive timely decisions so early initiatives make rapid progress and do not stall.

• Run market and consumer research to size categories, assess trends, and synthesize insights.
• Map the competitive landscape and define where Shark Ninja can win.
• Build financial models that test revenue and margin potential and go‑to‑market scenarios.
• Present a balanced view of risk and opportunity, with the few metrics that matter most.

• Ideate product concepts for Shark Ninja's entry into the category.
• Screen opportunities on Desirability, Viability, and Feasibility (DVF).
• Work with accelerated consumer experience to start development and inject concepts onto the product roadmap.
• Build the final business case and present it to executive leadership for a go decision.

• Initiate and build relationships with external category and technology experts.
• Identify new partner opportunities that support category and product strategy.
• Connect internal teams and external partners to share information and move faster.

• Bachelor's degree in business, marketing, or engineering. MBA preferred.
• 8–10 years of experience, including category creation, new business development, or a combined strategy and execution role.

• Exemplary leadership: inspire, motivate, guide, and drive individuals from broad functional backgrounds to deliver significant business results.
• High judgment in early‑stage, ambiguous work.
• Passion for creating game‑changing products that solve major consumer problems.
• Strong business evaluation, analysis, and problem‑solving to assess and develop new opportunities.
• Excellent critical thinking and thought leadership.
• Manage multiple initiatives at once, each at a different stage of development and across very different consumer categories.
• Develop and manage productive relationships with external partners and SMEs to find opportunities and create complementary products.
• Strong team orientation, with the ability to coach and mentor regardless of reporting relationships.
• Self‑starter who works with minimal direction and keeps information flowing openly.
• Communicate complex ideas simply and present persuasively to executive leadership.
• Influence across the organization at all levels, including outside your span of control or authority.
• Guide and steer engineering and design direction.
• Creative, adaptive, and comfortable operating in a high ambiguity environment.
• Balances business acumen with technical capability; thinks strategically, acts tactically.

The annual salary range for this position is $200,000—$240,000 USD. Additional compensation may include incentives, bonus plans, and equity awards. The company offers extensive benefits, including medical, dental, vision, HSA, 401(k) with matching, employee stock purchase program, life insurance, disability insurance, paid time off, parental leave, pet insurance, legal insurance, and product discounts.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. Shark Ninja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at