Senior Insights Manager, Market Intelligence

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The Senior Manager of Commercial Intelligence is responsible for helping build the combined functional team delivering market-driven and Shark Ninja performance-driven insights to the organization. The role sits within the Market Insights and Analytics COE within the Strategic Sales & Analytics function, leveraging data to inform strategies impacting decisions from marketing, pricing and promotions, product development and go-to-market/global expansion strategies.

A newly formed Commercial Intelligence function leverages external and internal performance indicators to accelerate reporting of Shark Ninja performance across geographies and categories. This vertical integration of market and internal POS data facilitates the ability to connect all the dots to form a complete view of the external environment in which we compete to drive internal actions that optimize and capitalize on growth opportunities.

• Develop and integrate a holistic view of category performance, market structure, pricing, and competitive activity into existing business processes across all markets globally.
• Partner with Market Intelligence and Insights leader to merge market share projection and forecasting models to develop a cohesive POV on opportunities and risks to the business.
• Leverage market sizing analyses and scenario planning frameworks to support strategic and operational planning within existing/mature and new/emerging markets.
• Translate complex data into clear, actionable recommendations for business growth, commercial strategy, and innovation prioritization.
• Standardize insight frameworks across markets while enabling regional flexibility.

• Generate insights to shape innovation pipelines, product roadmaps, brand strategy, and communication development.
• Collaborate with other team members (Commercial Analytics, Category S&A, Data Foundation, and Visualization) and key stakeholders (Finance, Commercial Planning) to integrate insights across all analytics disciplines.
• Ensure sales, brand, and executive teams have access to actionable insights that support key business objectives.
• Foster a bias for action and champion Shark Ninja’s obsessed-with-winning approach, ensuring cutting-edge insights drive measurable outcomes as a competitive advantage.

• Act as the primary strategic insights partner to Marketing, PD, Category S&A, and Regional Commercial teams, ensuring insights are effectively translated into actions with measurable outcomes.
• Coach, mentor and indirectly lead the Commercial Analysts to develop best-in-class skills and consistent implementation of COE frameworks.
• Ensure consistency in insights frameworks, performance measurement, and reporting across global markets.
• Leverage insights from core markets to partner with EMEA and LATAM leadership to uncover region-specific growth opportunities and risks.
• Communicate insights effectively through compelling storytelling, dashboards, and executive-ready reports.

• Develop processes to identify early signals of success or underperformance (spot the smoke), allowing for quick reactions and strategic pivots.
• Leverage automation, AI, and advanced analytics to enhance the scalability and accuracy of insights.
• Stay ahead of industry trends and best practices, ensuring Shark Ninja remains at the forefront of data-driven decision-making.

• Partner with the Market Intelligence and Insights leader to develop executive dashboards, business performance reports, and strategic presentations that deliver impactful…