Senior Principal, Intelligence

Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer

Senior Principal, Competitive Intelligence is a global role responsible for analyzing competitive dynamics, category shifts, pricing behavior, and channel evolution across North America, EMEA, APAC, and LATAM. The position anchors Shark Ninja’s global strategic decisions in external reality, employing a disciplined change‑vs‑consensus framework and delivering actionable insights to Commercial leadership.

• Develop structured global coverage of priority competitors across regions
• Build competitor profiles that assess regional pricing architecture and promotional behavior
• Compare product roadmap differences by geography
• Evaluate channel mix evolution (retail, DTC, marketplaces)
• Assess margin durability across markets
• Analyze geographic expansion strategy
• Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
• Identify region‑specific inflection points that may signal broader global trends

• Analyze and synthesize data across multiple regions and markets
• Triangulate across Global POS and syndicated data
• Triangulate across regional retailer portals
• Triangulate across public financial disclosures and earnings commentary
• Triangulate across analyst research and investor sentiment
• Triangulate across supply chain signals and manufacturing footprint changes
• Identify discrepancies between regions and determine strategic implications
• Interpret incomplete or uneven global data sets and form defensible conclusions

• Operate with the disciplined question: what is changing globally versus what the market assumes
• Identify where competitor performance diverges across regions
• Distinguish localized noise from global structural shifts
• Evaluate global category momentum versus regional cyclicality
• Assess whether certain regions represent early indicators of broader trends

• Stress‑test global pricing strategies and promotional intensity
• Evaluate portfolio bets across markets
• Assess global risk concentration
• Develop scenario frameworks outlining regional upside/downside implications
• Support global Commercial leadership with alternative strategic viewpoints

• Deliver concise, answer‑first global briefings to the CCO and senior leadership
• Develop recurring global dashboards and early‑warning systems
• Provide region‑specific breakdowns alongside enterprise‑level implications
• Translate global insight into clear commercial actions

• Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
• Ensure regional insights inform enterprise strategy and vice versa
• Maintain alignment between global competitive dynamics and internal execution

• Speed and accuracy of identifying global competitive shifts
• Quality and clarity of global insight generation
• Influence on enterprise‑level commercial decisions
• Ability to detect region‑specific signals before they scale
• Elevation of global strategic debate quality

• 2–4 years of experience in investment banking, equity research, hedge fund / asset management, or corporate strategy / competitive intelligence with strong analytical rigor

• Strong financial modeling and economic analysis skills
• Ability to compare competitor economics across regions
• Structured, hypothesis‑driven thinking
• Comfort working with imperfect global data
• Advanced Excel proficiency
• Executive‑ready PowerPoint storytelling

• Experience analyzing multinational businesses
• Familiarity with global POS and syndicated data platforms
• Exposure to cross‑border pricing strategy and channel dynamics
• Experience working in global or multi‑regional organizations

• Think globally and operate with external orientation
• Be motivated by identifying mispriced or misunderstood reality
• Value being right…