Demand Generation Associate

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Full Time Needham, MA, US

3 days ago Requisition

Salary Range: $60,000.00 To $70,000.00 Annually

About Open Clinica:

Open Clinica enables organizations to recruit participants and conduct clinical studies through connected solutions that simplify operations and accelerate discovery, making clinical trials more efficient and effective with advanced technology and recruitment solutions. Our industry-leading EHR-to-EDC connectivity automates source data acquisition, reduces errors, and eliminates delays, while our precision recruitment solutions help teams enroll the right participants with ease. Trusted by the world's leading life sciences companies, academic institutions, and government agencies, Open Clinica bridges the gap between healthcare and research.

About the Role:

The Demand Generation Associate supports Open Clinica’s marketing and pipeline growth efforts by executing campaigns that generate qualified leads and sales opportunities. This role works to support lead generation initiatives across multiple customer segments, including academic institutions, biotech sponsors, and CROs. The DGA plays a hands-on role in campaign execution, audience targeting, reporting, and optimization efforts while continuing to grow their expertise in demand generation strategy, paid acquisition, and conversion optimization.

• Location:
  
  Fully Remote in the U.S.
• Status:
  Full-time, Exempt
• Reports to:
  
  B2B Marketing Manager
• Comp.:
  Base Salary =$60,000 - $70,000

What You Will Do:

Support the execution of demand generation campaigns across paid search, Linked In Ads, retargeting

Manage and optimize campaigns within Google Ads, Linked In Ads, and other digital advertising platforms to improve lead generation performance

Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI

Assist with landing page updates, A/B testing, and conversion rate optimization initiatives

Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness

Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness

Support audience targeting, segmentation, and list-building initiatives across campaigns

Assist in developing and testing ad copy, messaging, and campaign offers

Conduct market, competitor, and audience research to identify new campaign opportunities and trends

Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus

Stay current on platform updates, advertising trends, and best practices across Google Ads, Linked In Ads, and other digital marketing channels

Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

Qualifications:

Required:

Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing

2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included)

Strong hands-on knowledge of Google Ads and Linked In Ads is required

Familiarity with additional advertising platforms such as Meta Ads, You Tube Ads, display advertising, or retargeting platforms preferred

Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI

Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms

Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools

Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve

Strong analytical, organizational, and problem-solving skills with high attention to detail

Ability to manage multiple projects and priorities in a fast-paced environment

Excellent written and verbal communication skills

Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function

Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams