Senior Manager; DT), DTC

Senior Manager (DT), DTC Growth

Shark Ninja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our Tik Tok Shop global expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution — owning the roadmap, integrations, and platform capabilities that power Shark Ninja's next phase of DTC growth.

Key responsibilities include:

• Own the end-to-end product roadmap for Tik Tok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
• Partner with regional commercial leads and Tik Tok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing.
• Drive onboarding, configuration, and ongoing optimization of Tik Tok Shop storefronts including product catalog management, promotions, and fulfillment flows.
• Define and track KPIs for Tik Tok Shop performance and feed insights back into product and technology decisions.
• Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, Mercado Libre) based on market size, feasibility, and strategic fit.
• Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers.
• Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
• Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility.
• Write clear product requirements, user stories, and acceptance criteria for IT development teams.
• Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders.
• Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions.
• Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and Tik Tok Shop initiatives.
• Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions.
• Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product.

Qualifications include:

• 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role.
• Hands-on experience with Tik Tok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market.
• Demonstrated track record managing multi-region e-commerce or marketplace rollouts.
• Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows.
• Experience writing product requirements and managing agile development cycles.
• Proven ability to influence without authority across global, cross-functional teams.
• Excellent communication skills — able to translate technical complexity for business audiences and commercial goals for technical teams.

Core competencies include:

• Strategic Thinking:
  Connects platform capabilities to long-term DTC growth goals.
• Technical Acumen:
  Understands integration architecture and can engage meaningfully with engineering teams.
• Bias for Action:
  Moves quickly, makes sound decisions with incomplete information, and iterates.
• Global Mindset:
  Navigates regional nuances in consumer behavior, regulation, and market dynamics.
• Stakeholder Management:
  Builds trust with internal and external partners across functions and geographies.