Sr. Director, Social Partnerships

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

As our brands scale globally, social is not a support channel. It is where discovery, conversation and demand are created. Creators are central to that engine: they build trust, make products relevant, create the content that travels, and increasingly influence the path to purchase. We are looking for the leader who can build that capability at enterprise scale.

Shark Ninja operates creator programs across brands, categories and global markets. The opportunity now is to bring that work together as a connected enterprise capability with a clear strategy, strong creator relationships, scalable programs, best-in-class partners and rigorous measurement.

The Senior Director, Social Partnerships will own Shark Ninja's enterprise influencer strategy and the operating model behind it. You will set the global approach, build priority creator and talent relationships, lead owned creator programs, and oversee execution across key enterprise initiatives while enabling category and regional teams to deliver consistently at scale.

This is a senior leadership role with responsibility for strategy, execution, team leadership, external partners, technology, governance and measurement. You will partner closely with category and regional Social leads, Social Creative, Media, Integrated Marketing, DTC, Sales, Analytics, Procurement and Legal. This role reports to the SVP, Global Social.

• This role can sit in NYC or our Needham, MA HQ

• Define the enterprise influencer strategy, connecting creator partnerships to brand building, cultural relevance, content and demand generation.
• Establish a clear portfolio approach across creator types, partnership models and business objectives.
• Translate enterprise, brand, category and market priorities into annual and always-on creator plans with clear priorities and measures of success.
• Set global standards for creator selection, partnerships, content quality, brand safety, compliance and performance.
• Provide strategic…