Director, Media Analytics - LATAM

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We're seeking a Director, Media Analytics – LATAM to lead full-funnel media measurement — spanning social, digital, retail, and traditional channels — across Mexico, Brazil, and the growing LATAM market. This is a player-coach role: you'll directly manage our Social Analytics Manager for the region today, while building the broader team and operating model this function will need as it grows.

This role carries the same capabilities we're building across the org — AI-powered, agent-driven insight generation and strong stakeholder management — applied here across the full media mix, not just social. You'll be hands‑on with the hardest analyses yourself while also shaping the longer-term vision for the team.

• Regional Leadership:
  Serve as the media analytics lead for LATAM, developing strategy while also executing hands‑on analytics work across the full media mix.
• Team Management & Development:
  Directly manage the region's Social Analytics Manager today, while shaping the team's future headcount, roles, and structure as it scales.
• Full‑Funnel Analytics:
  Lead measurement across all media types — digital, social, retail, and traditional — integrating data into a single, holistic view of performance.
• AI‑Driven Insight Generation:
  Direct the use of AI agents against media and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
• Signal Detection:
  Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they cascade.
• Macro Analysis:
  Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.
• Stakeholder Management:
  Serve as the go‑to analytics partner across a broad and growing set of stakeholders — regional marketing, brand, social, and finance leaders — managing competing priorities with clarity and poise.
• Testing & Measurement Roadmaps:
  Drive the LATAM test‑and‑learn agenda, including MMM, attribution, incrementality, and rapid experimentation.
• Insight Communication:
  Deliver compelling,…