VP Social Strategy & Analytics

VP, Social Strategy & Analytics

** Could be based out of NYC or Greater Boston or regular travel to these locations will be necessary**

Employment Type: Full-Time

Our client, a global consumer brand, is seeking a Vice President of Global Social Strategy & Intelligence to lead the strategy, platform intelligence, and measurement foundation for its global social media organization.

This role will turn social signals into faster, better decisions across content, creators, platforms, markets, and investment. The ideal candidate is a social media expert first, with the analytics and data fluency to determine what the organization needs to know, why it matters, and how those insights should shape strategy and execution.

This executive will also set the direction for AI-enabled social intelligence, partnering with Analytics, Enterprise Data, and IT to establish the methodology, infrastructure, and scalable data products required for global decision-making.

• Own the global social measurement framework, including KPI definitions, reporting cadence, platform benchmarks, dashboard standards, executive reporting, and AI-assisted insight generation.
• Establish consistent measurement across Tik Tok, Instagram, You Tube, Facebook, X, Pinterest, and emerging platforms.
• Define the data requirements and taxonomy needed to evaluate campaigns, creators, assets, markets, accounts, audiences, and individual posts across regions.
• Shape the social analytics technology and data ecosystem in partnership with Analytics, Enterprise Data, and IT.
• Establish clear standards for social listening, reporting, dashboarding, taxonomy, data quality, and governance.
• Champion the use of AI and automation to reduce manual reporting, identify emerging trends, flag performance anomalies, and surface actionable insights more quickly.
• Implement appropriate standards for accuracy, human review, ownership, and escalation of AI-generated insights.
• Advance the organization’s measurement capabilities beyond standard reporting through creative testing, paid amplification learnings, brand-lift analysis, and incrementality measurement where data allows.
• Serve as the organization’s senior social platform authority, staying ahead of algorithm changes, new formats, creator behavior, platform-native tools, and evolving content mechanics.
• Translate platform developments and performance signals into clear recommendations for content, creative, creator, paid media, and regional marketing teams.
• Partner with Marketing Analytics to connect social performance with broader business outcomes, including revenue, point-of-sale performance, market share, new-product performance, brand lift, and commercial impact.
• Develop clear, consistent methodologies for evaluating viral momentum, full-funnel activation, creative performance, creator effectiveness, and paid and organic social impact.
• Translate complex platform and performance data into decisive recommendations for executive audiences.
• Build, lead, and develop a high-performing social intelligence and analytics team responsible for reporting, social listening, insight generation, ad hoc analysis, technology administration, and ongoing improvement of the measurement model.

• 12+ years of experience across social media, social strategy, social analytics, measurement, platform intelligence, or data strategy.
• Senior leadership experience building or scaling a global social function, team, operating model, measurement framework, or KPI structure.
• Deep subject-matter expertise across Tik Tok, Instagram, You Tube, Facebook, X, Pinterest, and emerging social platforms.
• Strong understanding of paid, earned, and organic social media, as well as creator, influencer, and community…