Sr Manager, Marketing

Overview

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company brings disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role is on site 3x a week in our Needham HQ. Our goal is to make Shark and Ninja true devotion brands—built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark and Ninja every day.

• Drive global growth of the category and own the innovation pipeline from early concept development through full commercialization.
• Guide cross-functional teams through the end-to-end process, ensuring alignment, clarity, and excellence at every stage.
• Champion consistency in voice, tone, and messaging across packaging, advertising, PR, social/content marketing, web properties, trade materials, and in-market collateral.
• Shape brand strategy, contribute to the annual marketing plan, and ensure flawless execution in market to deliver against category goals.
• Develop category/brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to increase marketability and sales.
• Develop messaging and assets that deliver clear consumer understanding of products and brand, in partnership with Consumer Insights across global markets.
• Collaborate with Product Development, Creative Services and Sales to develop worldwide go-to-market plans.
• Develop messaging for packaging, digital, in-store collateral, and support for advertising and digital efforts.
• Conduct post-evaluation of activities and recommend improvements for future brand activity.
• Communicate the value proposition to the sales team and develop sales tools to support selling efforts.
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising.
• Support development and implementation of best practices across all consumer touchpoints.
• Manage creative development processes, including timelines, approvals, and protocols.
• Manage and develop Associate Brand Managers/Brand Managers.

• 7+ years of prior marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Experience in creative strategy development, advertising, and launching new products.
• Degree in Marketing or related field, or equivalent; MBA preferred.

A results-driven team player who takes ownership and is motivated to deliver high-impact outcomes. The ideal candidate is confident speaking up in meetings, actively contributes to discussions, and brings thoughtful perspectives. They thrive in a fast-paced environment, adapt quickly to change, and maintain focus and momentum while balancing multiple priorities.

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers benefits for this position, subject to applicable eligibility requirements: medical, dental, vision insurance; flexible spending accounts; health savings accounts (HSA) with company contribution; 401(k) with company matching; employee stock purchase program; life insurance; AD&D; short- and long-term disability; generous paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre-paid legal insurance; back-up child and…